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        License RIGHTS SO what is "licensing" and WHY does it beat the pants OFF traditional affiliate marketing? when YOU become a licensed partner in a business. YOU PAY for the rights to sell that business products and keep the money. Instead of just getting a portion. YOU SEE this ALL the time in bookstores. Ever notice that some classic books have a variety of publishers of the same work? maybe They'll ADD a bonus chapter or a little commentary. But It's pretty much the same contents inside. They PAY the rights to publish an Author's work. And maybe a small royalty along the WAY. But they basically have have a Blank check to Cash AS much AS they CAN OFF this book That's already Proven to sell.
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