most helpful, most friendly, great selection and honestly interested in seeing my wife and I get the right bikes for us. We had visited other local stores and found them either disinterested or lacking products. The cycling hub had several options of bikes and the associates spent time telling is the difference and let us try out the models before we decided. They showed us helmets and some other bike accessories but didn't make us feel pressured at all. I will definitely be back and highly recommend them. I think we may even join them on their Saturday morning ride.