If YOU want to grow your practice. Trial and error marketing doesn't work. YOU need to have a plan to SUCCEED. Medical practice marketing for dummies will show YOU HOW to:
conduct an internal marketing assessment of your PRACTICE
DEVELOP a swot analysis and KEY MESSAGES
ESTABLISH quantifiable GOALS
IMPLEMENT successful PR and marketing TACTICS
INITIATE action plans
create a marketing Budget
develop a comprehensive 12 month marketing BLUEPRINT
MEDICAL practice marketing for dummies will provide YOU with a simple blueprint on HOW to develop a successful marketing plan to grow your practice. Specific examples of marketing and PR tactics and each of the plan elements are provided. Along with a sample marketing plan. To guide YOU through the development process.
MD practice marketing has a singular mission: helping private practice physicians to grow revenue. Referrals. NEW patient consults and ancillary volumes. We focus on TOP line improvement while AT the same time increasing your visibility in the community and enhancing your position versus competitive providers. We look internally to analyze your practice from a marketing perspective. Evaluating past marketing initiatives. Referral trends. Revenue and volume performance and positive and less than positive perceptions that might exist in your market. We Also take an “outside look” to assess your practice from a market positioning and competitive standpoint. With this information we develop a Twelve month plan with specific recommendations for PR and marketing initiatives along with action items. Budgets and timelines. We CAN even help with implementation by serving AS your PART-TIME director of MARKETING. OR. Should YOU choose to GO it alone. We CAN Also provide YOU with “medical practice marketing for dummies”, a step by step guide to conduct an internal marketing assessment of your practice and develop a marketing plan. With specific examples of each of the plan elements and a sample plan to USE AS a REFERENCE. OUR bottom line is you’re TOP line.