American Girl is retailer and direct marketer of children s publications, dolls and clothing. The flagship product line, The American Girls Collection, features books, 18-inch dolls and accessories based on 9 year-old fictional heroines who lived during important times in America s past. American Girl magazine is an age-appropriate, advertising-free publication designed to affirm self-esteem, celebrate achievements and foster creativity in girls. American Girl also introduced the following product lines: Bitty Baby, Hopscotch Hill School and Angelina Ballerina for girls 3-6 years old. The American Girl business was founded as Pleasant Company in 1985 by Pleasant T. Rowland and was acquired by Mattel in 1998. American Girl products are marketed and distributed through the company s catalogue, its Web site, americangirl.com and American Girl Place, its proprietary retail store. The American Girl books are also available in bookstores nationwide.