Sure you pay here in one month what you might pay for an entire year at 24 Hour - but you can't compare the two. People who tell me "I can't believe you pay that much - my gym is only $10 bucks a month" need to come by for a visit. They'll change their mind. Plus can you put a price on exercise - I'm much more motivated to go here with the lemon water, friendly staff, open equipment, easy parking, etc. than an over crowed gym where I have to work in the rotation with some dude who looks at himself in the mirror to much. If you are in the area I would suggest at least getting a tour. At the end of the day the cost per month equals one night out in Walnut Creek anyway.