We have been shopping at Costco since 1991! Great quality name brand products and prepared foods are plentiful and fresh. You can't beat the hotdog deal and the pizza is amazing for the price! The only negative we have recently been experiencing is with produce. We have consistently been getting bananas that never ripen, avocados that go from unripe directly to spoiled all at once, apple's that are too old and turning into applesauce, and cherries that are old when the arrive at the store. They are so huge it is as if their suppliers are taking advantage. They must rely on others for their produce quality control. They don't have the manpower to micromanage every product. They do offer full refunds of your produce is bad. This is a great policy, but can be an inconvenience if you live 10 miles from the store. Overall the value is there even with the produce problem.The cheap gas and other perks help round out the picture! Still a big fan!