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Cappello & Company

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(727) 585-5700

12941 Park BlvdSeminole, FL 33776

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Jewelers, Diamond Buyers, Diamonds

(3 Reviews)
Today: 10:00 am - 5:00 pm
Tomorrow: 10:00 am - 5:00 pm

Please contact the business for updated hours/services due to the COVID-19 advisory.

General Info
The Cappello family started in the diamond business in 1981 in in HighlandsNC, opening an estate auction gallery. The family operated auction galleries in Highlands, as well as Hilton Head, SC and Clearwater, FL. With the knowledge gained from working in the auction business and through industry affiliations, Joe Cappello started traveling abroad to Antwerp, Belgium, and Israel, selecting and purchasing diamonds directly from the manufacturer. This enabled him to "cut out the middleman" as he opened up a wholesale diamond business supplying diamonds to stores throughout the Caribbean. Soon, a partnership was developed with a prominent jewelry manufacturer, and the two opened retail stores in the Caribbean, starting in St. Maarten, and eventually expanding to Ketchikan, Alaska. Recently, the Cappellos have sold out of their Caribbean operations to concentrate on their Belleair Bluffs store. The Cappellos have now been selling diamonds at wholesale prices to Tampa Bay area residents for nearly two decades. We are a family run business; when you visit the store you deal directly with an owner. Our team of graduate gemologists and master jewelers have been designing and hand-making the bay area's most exquisite jewelry creations since our inception. We are well known throughout the bay area and beyond for our large, exotic, fancy-colored diamonds, as well as our white diamonds. Our 25-plus years of experience and multi-million dollar inventory allows us to enjoy unprecedented buying power while keeping our overhead low. We thrive on customer service, and will see to it that you are completely satisfied with your experience at Cappello and Co Serving all of Tampa Bay including Clearwater, Largo, St. Pete, Tampa, Dunedin, Seminole, Pinellas Park and Palm Harbor.
BBB Rating
BBB Rating and Accreditation information may be delayed up to a week.
BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.
Regular Hours
Mon - Fri:
Extra Phones

Fax: (727) 585-5711

Payment method
all major credit cards, discover, master card, visa
Jewelers, Diamond Buyers, Diamonds, Jewelers Supplies & Findings, Jewelry Buyers, Jewelry Designers, Jewelry Repairing, Pawnbrokers, Watches
Other Information

Wheelchair Accessible: Yes


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Ry J.



Jennifer and Jo at Cappello Loans & Jewelry are wonderful people! They will help you with any problem that you may have. I had a Rolex that I had taken to another jeweler and couldn't keep it running. They fixed it! Thanks!

Bill L.



Worst jewelry store in America. They lie, manipulate and have terrible customer service. Use anyone but this place. Don't even deserve one star



Friendly Staff

Great family owned jewelry store. Staff very friendly. Fixed my jewelry within a day at a great price.