Founded in 1985, Opinion Research Northwest Inc., formerly Northwest Research Group is a firm engaged in the performance of marketing research and consulting. The company provides services pertaining to all aspects of research projects, including questionnaire design, analysis, reporting and counseling. The company employs an office staff of more than 20 people and an on-call project staff of 100-plus employees. Its services are used for business strategizing, including market segmentation and branding; product development from conception through testing; communications development, testing and tracking; and determination of customer satisfaction and loyalty. The company primarily uses proprietary survey tools and modeling. Opinion Research Northwest Inc., an infoGROUP company, maintains an office in Seattle.