This was the first time I had installed hardwood floors in my entire house, and Western Design provided all the elements needed to make this an outstandingly successful installation. The salesperson, Andrew Crocker, was happy to lend me samples to take home, and also to keep for a period of time so I could test with different light, furniture, and other elements. They were very knowledgeable about all the various flooring they sell--hardwood vs engineered hardwood, etc--and took the time to explain the pros and cons of each sample I was considering. Jimmy came to measure at exactly the time we had scheduled, and that promptness and staying on schedule continued throughout the installation. David, the installer, is a hardwood-floor whisperer, I think. He worked diligently with my contractor to make sure the wood was not installed before it had been thoroughly dried, and his installation work is beyond compare. He also came back to do some special finish work for me, and made some suggestions that turned out to be vastly superior to what I had originally requested. If you don't go with Western Design for your flooring in Santa Cruz, you are making a big mistake!