blueSky Marketing Group an automotive marketing, new car purchase and subprime auto leads provider. Based in San Ramon, Calif., the company offers a full line of new customer acquisition and sales conversion products for its participating automotive dealers. It offers various products, including realLeads, trueMail and smartDealer. blueSky Marketing Group is a subsidiary of BlueSky Companies Inc. Some of its acquisition partners include TransUnion, Equifax and Epsilon. The company has proprietary credit score and demographic models.