From Benjamin Franklin’s autobiography to F. Scott Fitzgerald’s The Great Gatsby, the idea of the self-made man is a driving force in our capitalist society. Fredrick Douglas, Abraham Lincoln, John Rockefeller, Ross Perot, Bill Gates, the stories of how these individuals, through persistence, drive, and ambition, rose from simple, humble beginnings to attain levels of wealth or fame far beyond what anyone would have guessed from their original circumstances are threads in the tapestry of the American dream. While every headline in the media discusses the economic downturn of the last few years, with recession, unemployment, and bankruptcy blazoned across the front pages, there are still some individuals who stubbornly defy the doom-and-gloom predictions. Seeing opportunity where others failed, Fiji Yogurt, located at 1010 University Avenue, stands as an example of the triumph of the entrepreneurial spirit. The story of Kyle Miholich starts humbly. As a 21 year old student at the University of San Diego, Kyle, like many people, had always wanted to own his own business. He had imagined that something near a campus would be an ideal location, but hadn’t taken the idea any farther than a dream. His girlfriend at the time was constantly craving frozen yogurt so the two would often drive together to get it, but the nearest location was several miles away. Getting fed up with the trips, he began to do some research into yogurt. That was when the loosely formed thoughts that had been mixing around in his head began to chill and thicken. Deciding to learn everything about the business first, he asked several shops if he could apprentice with them for a few weeks for free to learn about the business and what was needed to start his own company. Kyle found one place willing to help him in North County San Diego, and after working for two weeks, was ready to begin. Spending all his graduation money, asking for personal loans from friends and family, and maxing out several credit cards, in October 2007 he began construction on his first location, called Froyo, across campus from USD. With the help of his twin brother Cory, and roommate Rafael Navarro, he finished the store. A quick success Froyo broke even by its second day and Kyle made his investment back within a year. Friends wanted to open another Froyo store with Kyle in Point Loma. The problem was that trademark laws do not allow any name that describes part of the process of manufacturing, and Froyo was too close to "frozen yogurt". Kyle and Rafael began brainstorming with a basic idea, wanting a two word name with yogurt as the second. Fiji Yogurt. Through this process and contributing to the success of what came to be Fiji Yogurt was the resurgence in popularity of frozen yogurt. Similar to the rises in popularity of coffee shops and donut stores with the spread of Starbucks and Krispy Kreme in the 1990’s, the frozen yogurt store Pinkberry opened in 2005 in West Hollywood, Los Angeles and within four years had almost 80 stores nationwide. Rafael Navarro now owns the Hillcrest Fiji Yogurt, their fourth location in San Diego, and is the companies Director of Design, Marketing, and Franchise Sales. He describes the trouble he and Kyle had choosing the name, "the names were being taken up as fast as we could think them up, that’s how fast shops were opening." Something about Fiji Yogurt stuck out to them, and that was all it took. In the summer of 2008 the second location was opened, a third in Mission Gorge that fall. By winter Fiji Yogurt Hillcrest had opened. Rafael had known he wanted to open his branch in the Hillcrest/North Park area, "it’s a different environment than our other stores, there is more of a community, and more people just like to chat and hang out here."
Serving the San Diego Area.
From Business: Monday-Friday, Call for Quote. ZTERS portable toilets are great for special events and construction sites. Our porta-potty and restroom trailer rental come in a v…
22. Hair In The City
404 Camino Del Rio SSan Diego, CA 92108
From Business: At Hair In The City, our mission is to improve the health and appearance of each client's hair. We utilize only premium professional products equipped with advanc…
501 Washington St Ste 502San Diego, CA 92103
From Business: MedDerm is a state of the art skin care center in San Diego, California offering both traditional and innovative therapies for common and rare skin disorders. We …
27. 7 Image Salon
6050 Mission Gorge RdSan Diego, CA 92120
From Business: 7 Image is a Salon, Image Consulting and Life-Styling Boutique that specializes in helping individuals and small businesses convey confidence and success in corpo…
After thirty years of trying to manage unsightly facial hair, I finally went to Wendy at New Image Electrolysis. The professional and caring servic…
30. Hair Unlimited
1400 Camino De La Reina Ste 110San Diego, CA 92108
From Business: We have a large selection of synthetic and human hair wigs on display in our showroom. Whether your need for a wig is medically related or you just want a new and…
The concept of advanced skincare is very foreign to me. Even more foreign is the idea of having someone squeeze my pores to extract goop out of face. I've been using bar soap on my face for all my life, Dove, Neutrogena, Dial, Irish Spring, you name it. This has served me well for most of my adult life, but I'm older now, and my years of neglect are definitely evident, especially in Facebook pictures. It was a recent Facebook picture which I quickly untagged that prompted my visit to Moxie Skincare. My forehead was shiny, I had dark circles under my eyes, and my crow’s feet looked like eagle’s talons. I looked tired, haggard and old. Elizabeth was highly recommended by my lady friends and her salon was conveniently located so I figured, “what the hell, I'm gonna get me a facial” (it didn’t hurt that she was drop dead gorgeous). I’ve always thought of facials as a luxury for the affluent. Unnecessary pampering for people with way too much disposable income. I was wrong. Elizabeth was awesome. The facial I received was nothing like what I expected; it was clinical yet relaxing (I actually dozed off during portions of it…maybe even drooled). She asked me what my skin concerns were, walked me through every step of my facial, recommended products and provided a regimen for me to follow at home. I’ve also noticed a difference in my skin immediately after the treatment and days after. Her office was beautiful, clean and had plenty of free parking. I’ll definitely be back!
Dewey Decking, store clerk, says "Everything is for sale in Junc. The antiques, the decor, and of course the Jeffery Parish clothing line." It is not that the Junc Boutique is going out of business, in fact business is good for this men and women's eclectic apparel, accessories and gifts boutique but rather no the product serves as decor and the walls as a rotating gallery for local artists. In addition the owner and designer Jeffery Parish's own line of clothing Junc carries some unique chic brands such as Kersh, Press, Indah, Crew thief for Women and Elwood, Ambiguous, Indigo Star, and Micros for men. There is also Archipeligo and Aquiesse candles, Roost Home Decor, and local artisan's creations. The collections are special and border on the peculiar and interesting. This is not Parish's first store. Previously he opened Le Sorcier in Hill Crest - a metaphysical bookstore. The current product at Junc reflects that meta-physical mentality as well as anything physical can. I felt the only thing missing in the store was a hip and modern fortune-teller in the back room. Despite that parish has a keen eye for the tasteful over the gauche, but he does bring you right to the edge. For putting out product that pushes that edge of the meta-physical without going commercial, and with reasonable pricing I give Junc an overall 4 star rating. For it's local business support - bring in a receipt from a nearby business and receive a discount - I give it another star.
Went with a friend to this Spa. The woman at the desk was very friendly. She informed us of the services that they offer and what time(s) they could fit us in because we were not scheduled appts. and it was Saturday morning. We paid our fees and wen to the back area to wait for body scrub/massage. There were shower stalls, steam sauna, and dry sauna, also hot tub. They also have a relaxation room where you can take a nap or just relax. They also have lounge chairs and offer complimentary coffee, tea, and water. When you are called for your scrub/massage, you go to this corner of the room where you lie on a table covered with plastic and the scrubbing begins. You are scurbbed head to toe, front and back. (Not for the extremly shy, because you are totally naked). The only person clothed is the attendant. After the scrub, you are rinsed with very soothing luke warm water and then the massage begins (if you opt'd for that). Scrubbing attendant was very professional (doesn't speak much English), but was good at his job. Your genitals are exposed, but never touched and when possible, he has your junk covered with a hand towel. You are never made to feel weird or uncomfortable. Afterward, you get dressed, grab yourself some water and check out with the woman at the desk. Great place if you have a couple of hours to spend and want a refressing Korean style scrub/massage for $100.
“Best cookie on earth,” says “Uncle” Biff Ledgerwood when asked to describe his product. All the employees nod their heads in agreement and add that the cookies are made from only the best ingredients, too. This is no lie. For the past twenty years Uncle Biff and his cookie crew have been supplying Hillcrest and Pacific Beach with some of the tasty treats in San Diego. Chocolate chip, with or without nuts, is a classic choice, but the Original Killer Cookie and the variety of peanut flavored cookies are what really make you drool. The shop is simple and to the point: you walk in, you see the rows of freshly baked cookies in front of you, and you walk out happy with a few boxes in your hands. While the cookies are usually warm and soft, the service at Uncle Biff’s comes with a dry sense humor. Biff and his employees like to joke around with each other, as well as their clientele, so do not start eating your dessert until you have vacated the premises (it could be a choking hazard). Typically there are no major sales or discounts on cookies, but Uncle Biff’s does off a standard “buy one dozen cookies, get two free” deal. The neon sign that hangs in the store window reads: KILLER COOKIES because of the fact that once you eat them, you will feel like you died and went to cookie heaven. Make sure that the next you’re your sweet tooth is acting up to kill it with this sweet cookie.
WorldSpa is an intimate full service salon and day spa that is tucked into a charming area of UNiversity Heights. Upon entering the salon, it seems limited in terms of space, but this is not the case at all. Worldspa opens up in the back including a 2500 square foot courtyard decorated with beautiful statues and ornaments. The courtyard setting is zen and tropical with a private thatched roof cabana, a 450 gallon splash pool, and the sound of fountain water. Inside, the spa has an infrared redwood dry sauna, a eucalyptus steam shower, and four additional thatched roof cabanas. Also, the relaxed attitude of the staff makes you feel comfortable while inside or out. The spa looked so wonderful that I had to experience their services for myself. I received the "chocolate massage". After entering a candle lit private room I was told to lie on the internally heated massage table and relax. The soothing music playing in the room made it easy for me to fall asleep. I was gently wakened by the masseuse who proceeded to massage me with chocolate oil. This oil, along with all the other oils used at WorldSpa, is made in house. I overheard talk about marshmallows in the waiting area before my massage. I didn't understand it then, but that's exactly how I felt after my WorldSpa experience.
PB House of Style has been in business for ten years and is run by Vanh and her three sisters who are all stylists. Catering to both men and women for haircuts, highlights, coloring and waxing, this trio has created a relaxed and fun atmosphere for those seeking services a couple blocks from the beach. Whenever I visit a salon or am looking for a new stylist I make sure to check out the goods, meaning I rate the stylist's hair. I was able to speak with Anna, a stylist and one of Vanh's sisters, and was immediately envious of the style and color of her blonde hair. She said it's great working with her sisters and they cut and color each other's hair, which is great for them since they are professionals. Top 40 music plays in the background and the latest fashion magazines line the table. It's the kind of upbeat, comfortable vibe that you would expect from a family run business who all work in a field they love. It's a clean and simplistic decorated salon without being dull. It's an upbeat feel without being overwhelming. PB House of Style is in a great location being only a couple of blocks from the beach on one of the main streets in Pacific Beach, Grand Ave. It's been a staple of the community for a decade but is also a great find for newcomers looking for a new hairstyle or look.
Dream Hair Design is all about becoming the person you dream yourself to be…at least when it comes to your hair. “If it’s dream-able, it’s achievable,” claims Staysea Hodge, owner of Dream Hair Design and variations on that motto are painted on every wall of his salon. Staysea has been cutting, designing, and doin’ do’s for the last twenty years, catering mainly to Hillcrest’s African American community in everything from weaves to highlights. The salon itself looks dreary and small from the outside. On the inside, however, it is buzzing with life and energy at each of the seven cutting stations, all of which are usually occupied simultaneously. The stylists become quick friends with the customers, joking around while they start an up-do or retouch a series of cornrows. The prices at Dream Hair Design will not break your bank: ladies can get a number of services ranging from $25.00 to $100.00 and gentlemen can walk away with their ears lowered for a handsome $10.00. Plenty of parking is available behind the store, as is a private room for hair projects that might take more than an hour or two to complete. “Whatever you want,” Staysea remarks in regards to his business, “it’s a dream a way.”
Yogurt World was around before the increasingly popular phenomenon that is Self-Serve Frozen Yogurt. You walk in, browse the flavors, select your toppings and make your own creation. The set-up for most of these frozen-yogurt shops is all pretty much all the same; but what comes out of the machines is subject to the quality of the frozen-yogurt manufacturer. Yogurt World has ensured a way to provide not only the freshest yogurt, but also flavors you won’t be able to get anywhere but here! Yogurt World has been doing things the same way since their grand opening in 2007. They are affiliated with a dairy farm just north of San Diego that is contracted to make custom flavors unique to Yogurt World. Mike, the owner, supplies the recipe to the dairy farm, which carries out the order. The result is mouth-watering flavors like Green Coconut and Asian tart that you cannot get anywhere else. I tried the green coconut with fresh mango slices mixed in with the frozen-yogurt. I was a bit skeptical because I thought green coconuts weren’t ripe yet but I was made a believer when I caught myself licking the bowl.
I went in with my older brother so he could get a hair cut. It was around 6 pm so it was empty. Only one hair dresser was there. Alright cool, we don't have to wait too long. Wrong. Around 3 minutes into the haircut the hair dressers niece ( I'm guessing) and her parents walk in. Im not sure if they're related or not but I guess they were fairly close. They were just chillin on the chairs, yanno? Okay not a big deal. Well the little girl has some toys and she keeps interrupting the hairdresser in the middle of my brothers hair cut. And they lady STOPS for like 5 minutes to look at the little girls toys. Don't get me wrong the lady was kind but in my opinion that was very unprofessional and a tad rude that she keeps stopping in the middle of it. She did a good job on the hair cut but it took forever with all those interruptions. Will not be going back. If that was me I woulda shoo'd that little girl away.