F%$K this dude!He cursed at me when I called!What type of customer service is that!
These guys have a great selection of liquor and their sandwiches are so good; they don't skimp on the meat! The owner, Vic, is also such a cool guy, you can tell he cares for his business and his customers.
Here is a liquor store story where spirit does not refer to the alcohol. It is pretty short, simple, and free of Johnny Walker wisdom despite the setting. When Kahled Goro arrived in the US from Iraq in 1982 he had no work the first day. On the second day he started working and has been going strong ever since. And now it is California Liquor on Juniper that he owns and runs.Khaled runs a clean store. With 16 years in the business he has some stories to tell too. From his counter he’s watched South Park grow into the fairy tight community it is today. The shop has all the convenience store standards you’d expect in any liquor store from Padre baseball caps (he’s a loyal fan) and band-aids to milk and local craft beers. It has a lot of reasonably priced fine and discounted wines and liquor too. Services include money orders, key making, lottery tickets and an in store ATM (transaction fee $1.75). Something on the shelves called a Chelada Mix (just ad water and booze) tells me Goro knows his market and this community better than most of us do too. “It wasn’t long ago,” he says, “there was the Mazara Pizza, the Big Kitchen, Us and not much else here. It was not so safe.” He stuck with it, and before that he also worked long hours earning his stripes, from day two, in an Imperial and Market area liquor store. “I did not like to go to work much then,” he says, “but I do now.” Why? and why have so many Iraqi’s have gravitated to liquor stores as a business model? “It’s hard work, but that is all,” he said, “we can do that and give good service” That he does, and in season there is usually a Padre game on too.
Jaroco Discount MarketGolden Hill“One whisky, one bourbon, one dozen eggs …” (With apologies to George Thorogood)At the corner of 25th and B streets sits what many Golden Hill locals purport to be the best liquor store in the area, perhaps ever. Sober locals. It’s the Jaroco Market, surprise! What can possibly fuel that kind of love for a store, a liquor store no less, an establishment that usually comes with a mercantilist stigma in our society? Well to get there one must first consider the neighborhood. It is a mainly urban, residential, eclectic collection of architectural styles, both homes and businesses, that date back to the 1920’s. Jaroco itself was built during commercialization of the area back in the 1940’s. According to the current owner Sean Salem “Jaroco has been a local liquor store since it was built.” Can you imagine granddad back in the 40’s era SD, grilling up dinner at the Turf Club next door, then stumbling over to Jaroco before singing himself home with a bottle of moonshine under one arm and eggs, milk, and butter under the other? The place itself has history and character and attracts a modern, eclectic, and mellow crowd in harmony with the hood. Currently Jaroco’s run by an accessible, engaged and very friendly staff whom give it an ol’ general store kind of atmosphere; and, says Sean, “We’ve never been robbed.”A testament to the neighborhood, I think. That, and reasonably priced beers and eggs.