Jaroco Discount MarketGolden Hill“One whisky, one bourbon, one dozen eggs …” (With apologies to George Thorogood)At the corner of 25th and B streets sits what many Golden Hill locals purport to be the best liquor store in the area, perhaps ever. Sober locals. It’s the Jaroco Market, surprise! What can possibly fuel that kind of love for a store, a liquor store no less, an establishment that usually comes with a mercantilist stigma in our society? Well to get there one must first consider the neighborhood. It is a mainly urban, residential, eclectic collection of architectural styles, both homes and businesses, that date back to the 1920’s. Jaroco itself was built during commercialization of the area back in the 1940’s. According to the current owner Sean Salem “Jaroco has been a local liquor store since it was built.” Can you imagine granddad back in the 40’s era SD, grilling up dinner at the Turf Club next door, then stumbling over to Jaroco before singing himself home with a bottle of moonshine under one arm and eggs, milk, and butter under the other? The place itself has history and character and attracts a modern, eclectic, and mellow crowd in harmony with the hood. Currently Jaroco’s run by an accessible, engaged and very friendly staff whom give it an ol’ general store kind of atmosphere; and, says Sean, “We’ve never been robbed.”A testament to the neighborhood, I think. That, and reasonably priced beers and eggs.
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“Best cookie on earth,” says “Uncle” Biff Ledgerwood when asked to describe his product. All the employees nod their heads in agreement and add that the cookies are made from only the best ingredients, too. This is no lie. For the past twenty years Uncle Biff and his cookie crew have been supplying Hillcrest and Pacific Beach with some of the tasty treats in San Diego. Chocolate chip, with or without nuts, is a classic choice, but the Original Killer Cookie and the variety of peanut flavored cookies are what really make you drool. The shop is simple and to the point: you walk in, you see the rows of freshly baked cookies in front of you, and you walk out happy with a few boxes in your hands. While the cookies are usually warm and soft, the service at Uncle Biff’s comes with a dry sense humor. Biff and his employees like to joke around with each other, as well as their clientele, so do not start eating your dessert until you have vacated the premises (it could be a choking hazard). Typically there are no major sales or discounts on cookies, but Uncle Biff’s does off a standard “buy one dozen cookies, get two free” deal. The neon sign that hangs in the store window reads: KILLER COOKIES because of the fact that once you eat them, you will feel like you died and went to cookie heaven. Make sure that the next you’re your sweet tooth is acting up to kill it with this sweet cookie.
service line wait times not bad but if its only 3 people ahead then im done in 10 mins glad to see this size store smaller it has had good success some walmart stores are test concepts to see if they can have success?
Stopped in to purchase a light jacket due to a weather change on a vacation. Left the store with cool socks, two sweaters and a blouse for work. No jackets that worked for me this time.
great place to go to it's very peaceful and they are very fast fun and friendly
THIS PALCE IS WHERE YOU CAN FIND WHAT YOU'RE LOOKING FOR
great place to shop last of nice stuff