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Business Description
Who is Heroes & Fantasies Rich Conley, President of Heroes & Fantasies, had a dream to create the type of comic book hobby store that he always hoped he could find as a teenager growing up in metropolitan Chicago, Illinois in the 1960's. In those days, now called "the Silver Age of Comics, " new comic books were mostly found in drug stores and "dime stores." Old comics were found at Garage Sales, and, occasionally, at used bookstores, that were often very scary places to go to! There were also very few toys, apparel, games, or giftware of interest to fans of the comic art form. The realities of household, family, and career put these ideas on hold through the 1970's and early 1980's, though the comic collecting hobby had begun to blossom, with regular local comic book shows and conventions. Most often, Rich came back from these shows with even more comics than he started with, even though his stated goal was to "sell down some of his collection." It was just so much fun, that Rich decided it was time to try to realize his teenage dream, and adopted the slogan, "Where everyday is like a Convention!" And, we entered San Antonio's entertainment industry in 1987 when we opened our first store in Northwest San Antonio, in the Ingram Square Shopping Center. Initially carrying only comic books and classic records we assumed the name "Comics and Records Unlimited." Within six months, the nasty habit of expanding inventory on a daily basis forced us to move into larger space within the same shopping center. In 1989, driven by the ever-increasing public interest in comic books, and surging sports card industry, we opened our second store in the Embassy Oaks Shopping Center, on Bitters Road. We continued to diversify our product offerings, adding collectible toys, games, apparel, posters, themed jewelry, statues and giftware, novelties and more. In early 1990 we bought out a struggling competitor who also had two stores; one at Blanco Road and I-410, and the other at Austin Highway near the I-410/I-35 merge in Northeast San Antonio.

Regular Hours

gi joe
Payment method
all major credit cards
The Village At The Summit
Northwest Side, Rolling Ridge Club

Heroes and Fantasies

Games & Supplies, Comic Books, Book Stores


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Jason V.



Fantastic place to buy all of your collectibles needs in San Antonio. Dan and Rob both went out of their way to turn a disbeliever into a believer! They managed to find some very rare hard to find items for us. They went above and beyond to make sure we had what we needed. This review is long overdue on my end. I can honestly say, if you cannot seem to find what you need, simply ask for Dan or Rob and they will go out of the way to find what you need! I am a very happy satisfied customer that will continue to spend money locally with Hero’s and Fantasies! Great service! Thanks again Dan and Rob!

Jason V

Eric G.



Everytime I go there, everyone looks like they are angry except for one girl with glasses. She seems to be the only happy person in that store. I have a problem with the two fat guys by the card section. They always seem like they are angry, whenever you ask them questions, or request help, they sigh and look like they don't want to be there. The only time that I've ever got them to cooperate with me was when someone was supervising them, which is the only time that I see them smile and offer me any help. In the front of the store at the registers they also seem pretty angry. Someone from Heroes and Fantasies might try to claim that I am giving a review that is not deserved, but you can ask anyone who goes there, they would agree with me. I don't don't think I will be going back there until Heroes and Fantasies gets some new employees taking over rather than having angry employees who make you not want to purchase anything. I would suggest staying away from this place unless you really desperately want something. I wish I could put zero stars on here.

Amanda J.



My boyfriend and I visited this store on a recent trip to San Antonio. We collect vintage (1950s-1970s) comic books, and this store has a selection like no other! Adam (the store manager, I think) helped us out personally, and made sure to help me find exactly what I was looking for. Their prices are fair, and he even cut me a small deal for purchasing over $100 worth of books. We will be returning as soon as we are back in Texas. Thanks again!

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