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Strong Volkswagen

Map & Directions
(35 Reviews)

1070 S Main St, Salt Lake City, UT 84101

(801) 596-2200

Today: 7:30 am - 9:00 pm
Tomorrow: 7:30 am - 9:00 pm
BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.
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Utah's leader in new VW & VW certified pre-owned used cars.

General Info
"Hello, I'm Brad Strong, Owner Of Strong VW. I Am In The Office On A Daily Basis. I Would Love To Earn Your Business In Our Sales, Service, And Parts Departments. The Deals I Offer Have Been The Best In Utah For The Last 55 Years. If You Have Any Suggestions On How To Improve My Business Or Have Problem, Please Call Me Or Email Me At I Hope You Have Time To Come Visit Us And See Why We Have Been In Business For Over 55 Years." Our Manager Mike Smith Has Been With Us For Over 11 Years, And Our Sales Employees Have Been With Us On Average For More That 5 Years, So You Get Great Service And Product Knowledge, And Will Be Here When You Have Questions Down The Road. Our Service Manager Stan Blank Has Been With Vw For Over 15 Years, And Our Sevice Advisors Have More Than 45 Years Experience, So Come See Why We Know Your Vw The Best. Our Two Shop Foremen Have Over 50 Years Vw Experience, And Our Technicians Have Over 125 Years Of Vw Knowledge So We Will Fix Your Car Quickly And Correctly - The First Time. Our Parts Manager Alex Juarez Has Been In The Business For Over 20 Years, And Our Parts Consultants Have Over 40 Years Experience With Vw, So We Can Get You The Parts You Need Quickly.
BBB Rating
BBB Rating and Accreditation information may be delayed up to a week.
BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.
Regular Hours
Mon - Fri:
Audi, Lincoln, Porsche, Volkswagen
Payment method
visa, discover, amex, cash only, check, debit, financing available, mastercard, money order, travelers checks
People's Freeway

Most of are employees are VW Certified.

New Car Dealers, Auto Repair & Service, Automotive Tune Up Service
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Damon F.



David at Strong VW is awesome! This was my first time here, fantastic atmosphere! I highly recommend visiting here.

B K.



Just finished purchasing our new car at Strong VW in Salt Lake. We worked with Matt, and he was incredibly helpful and patient. I very much appreciated his no pressure approach to car sales. I would definitely contact Matt again in the future if we need another VW. Overall, very happy with the experience at Strong, as everyone was polite and the new showroom was very well done. Would definitely recommend.



Provided by Citysearch - 
Matt Hansen

Working with Matt was very easy and not stressful. I didn't feel pressured by any means to purchase my car. He did a lot of research with me on the computer, so I didn't have to. He was just easy going and knowledgeable. He also gave me some racks he had for free!
I would recommend going to Strong VW and work with Matt.



Provided by Citysearch - 
Poorest attention to customers I've ever experienced.

I see 32 5-star reviews, but then I read them. Clearly written by shills and staff members. Check Yelp for the truth.

I showed up for a 7:30 am appointment. The guy at the service desk didn't acknowledge either me or the other customer waiting outside. After about 5 minutes, I went to the door, which I found to be locked. The guy at the service desk looked at me briefly and then went back to typing on a computer. I waited another minute or so, then left.

It's clear that owner Brad Strong is only in the business of selling cars, not providing any sort of ongoing service. I'll go elsewhere.



Provided by Citysearch - 
The Best

The main reason I buy VW's is because I know Strong VW is going to service them. In almost 10 years, i've never had a bad experience there. I bought 4 cars from them already, 2 brand new and 2 pre certified and they are great from sales to service. Every time i have a concern, Chip Bryson on service has it fixed. He understand and translate the owners questions into Mechanichis language perfectly!
We just bought a 2007 Passat with Rod and we could not be happier with all the support he gave us.
Congrats to VW Strong for doing something almost impossible. To make people love their dealership!
You guys are aweome!!!!



Provided by Citysearch - 
Best deal and best Service!

After getting the good old run-around at a couple of the ""other"" VW stores/dealerships in the area (not to mention names), I emailed in to Strong's VW and got connected up with Eric, who's the best sales guy I've ever met! He had a Touareg himself, and so he understood exactly what I was looking for and didn't try and ""push"" me into the wrong rig. He gets my thumbs-up! A great experience at strong's - recommended!!!!



Provided by Citysearch - 
best dealership ever!!!!!!

We have had alot of painful experiences when it comes to buying a car. So when we settled on getting a VW we called Strong VW. We delt with Larry Cutolo and he was amazing!!!!!! When we got to Strong the car we wanted was pulled out front and ready to go. When it came to paper work Larry made everything suit our needs. He even called the next day to make sure we still loved it. i highly recomend Larry to anyone who goes to strong.



Provided by Citysearch - 
Excellent experience and customer service

It was a marathon day for me at Strong VW and Greg B., my salesperson stuck through it thick and thin with me. He had 2 other customers come in to work with him during the six+ hours I was there. He approached them and then returned to work with me! It was a busy Saturday and I got there early.

These folks are pros- treat you wonderfully meaning, they really listen to you and speak regularly to you and answered all of my questions in a way that I could understand. I went alone, I am a female, and it was a positive experience.

Have been driving some luxury german cars the past 11 years and now have to move into a standard VW JETTA S is the way to go for me. It drives like it could race on the Autobahn and has the German engineering of reliability and safety!

Greg patiently was there and gave me space when I needed to decide between a Jetta TDI and a Jetta S. I had a goal of driving home with a new car and that is what I did thanks to Strong VW!

I am in a lease program and look forward to upgrading to another VW model with Strong when the time is right.

The finance team is also easy to work with Mike F & Mike were approachable and patient.

Go to Strong VW!



Provided by Citysearch - 
Larry Cutolo!!!

Although we didn't end up buying a car at Strong VW, we would like to comment on the dealership and it's staff. Particularly Larry Cutolo. Larry was fantastic. He was extremely friendly, kind, courteous and generous with his time. He went over and above for us and helped us out as much as he could with our credit situation and ended up giving us a good education on the credit industry. Most people think car salesmen can be scum of the earth but as far as we can tell, Larry was genuine all the way. The rest of the staff was also excellent but we want to call out Larry on his work ethic and the time he spent with us. We strongly recommend Larry and Strong VW to anyone who is looking for a good car and good people to deal with.



Provided by Citysearch - 
amazing dealership!! Thanks Ricco, Greg, Shad and Mike Smith

Strong VDub is a great dealership. They took awesome care of me, made sure that all of my expectations were not only taken care of but surpassed. I will most defiantly purchase another car from them in the future!! Ricco, Greg, Mike Smith, and Shad had answers to all of my questions and made my first time car-buying experience amazing and stress free. They hooked it up big time not only on the price of my sassy 2011 Jetta SE with convince, but they made sure to offer great customer service (I didnt leave hungry... all Im gonna say). I had a great time there and would recommend it to anyone! Make sure to ask for Greg or Ricco though, they are the topnotch down to earth salesman you never thought existed. I LOVE STRONG VW!! Im sure you'll leave there happy too!



Provided by Citysearch - 
Such a Great Experience- Thanks Ricco!!

I first went to Strong back in November when I wanted to buy a used Jetta or Passatt. I was immediately impressed when my salesman Ricco approached my boyfriend and I. It was very late at night so he suggested that we come back the next morning so that we could ""Have some fun"". We did just that. Ricco took us out to test drive a few of the used cars on the lot and he literally showed me the reasons that the VW brand is so amazing. He took us all around and gave me the most fun that a test drive had to offer. I unfortunately had to postpone my buying until May where I went straight back to him for help. He remembered me and greeted me with such kindness. He worked with me all day until I had the car that was just what I wanted in the price range that fit for me. He is the man to go to! Overall, this is the place to go if you want a great car from the most awesome staff that really knows their stuff....THANKS RICCO!



Provided by Citysearch - 
Strong VW Salt Lake City was great!

From the minute we got to Strong VW we had a great experience. Our salesperson, Michael Hardink, was friendly and helpful, and we never felt pressure to buy, nor did we feel like we were just being told what we wanted to hear. After shopping at several other dealerships, and feeling warn out from the haggling process at these other locations, we came back to Strong and found a Used Jetta, which was perfect for us.

Because it was such a big purchase, we had several concerns, and Michael and the sales manager, Shad Smith, were wonderful at addressing any concerns in a professional and helpful way. We happened to be in on a Saturday morning, and they were extremely busy. While we were waiting we would see Shad actually run past to try and help other customers, and then run back over to us, but then still sit down and make sure we were happy with our car. We had a few requests prior to buying the car, and they were more than happy to make it work, and make sure we drove away happy.

I would highly recommend both the cars and the staff at Strong VW simply based off of their own merit, but I would especially recommend them after having dealt with other dealerships in the valley (including their competitors out at Southtowne)



Provided by Citysearch - 
Riccos the best!

VVV jfp2 couldnt have said it any better. ask for Ricco.



Provided by Citysearch - 
Ricco is awesome.

Bought a new car at Strong. Everyone there is great. Ask for Ricco. He's a great guy, and not like the ""usual"" salesman!

VW Fan


Provided by Citysearch - 
Go to StrongVW and ask for RICCO - you won't be disappointed

My son and I were searching the internet for local used GTIs. Strong had several listed and ultimately we ended up with a newer, lower mileage GTI than what we had anticipated given our price range. RIcco was not only excellent on our test drive, but also allowed us time to drive it privately. He is completely knowledgable about all the differences and options available, and ultimately, we attribute our successful purchase 100% to his efforts on our behalf. While we were slightly above our original target price, we benefitted from a Certified vehicle (something other dealers hadn't bothered to do with their vehicles), lower mileage, and a pristine, loaded car beyond what we aspired to have before we walked into Strong. Ricco was able to help us navigate the sales process and I know who we'll be calling for anything we need from the Strong dealership franchise.



Provided by Citysearch - 
Ricco is the man!

Rolled into the dealership @ 7:15pm on a Saturday, just to take a peek at a Jetta TDI. I had no intention of buying a car that night. I've never bought a car on my first trip to a dealership.. Ricco did an outstanding demo, sold me on the car and the dealership, made the process as easy as possible and completely stress-free. I can't recommend these folks enough. In-and-out in less than 2 hours, this was the best car-buying experience I've ever had.

Rocks E


Provided by Citysearch - 
Got a great lease from Ricco/Strong VW

Car shopping is only fun when you get to take the vehicle for the test drive, alone, and not feel pressure or hear the commentary/sales pitch of the salesman while you drive. Ricco let me do that with several new models, while my 4 year old was entertained at the dealership. And when it came to negotiating, Ricco/Strong VW were fast and complied with my terms. It helped that I had done some serious shopping at many other dealers and had solid, realistic numbers to negotiate with on my trade-in. All said and done, I would highly recommend them to anyone searching for any vehicle, and will do so myself when my 3 yr. lease is up.



Provided by Citysearch - 
strong volkswagen ""what a great place""

Eric Hill. A great salesman. He is knowledgeable, and you never feel any pressure when dealing with him. He made our experience great. I would not go anywhere else for a Volkswagen. I would recommend Eric to anyone I know.

Mick J


Provided by Citysearch - 
Save your time and money

My experience here was terrific! Initially I went to a dealership that plays a game where the salesman pretends to be your pal and a mediator to charitably negotiate a price with the ‘boss.’ I found this to be both condescending and insulting, so I read reviews online and decided to go to Strong VW. There I was fortunate to find Trent Jensen, who was able to empathize with my frustrations and make the most efficient use our time by giving me an awesome deal (compared it to the other dealer and deals boasted in online forums relative to MSRP) on a new CC. If you want to be treated like an intelligent adult, go to Strong VW, otherwise be prepared to be taken for the ride of a lifetime.



Provided by Citysearch - 

Best car buying experience I've ever had.. and it's my 6th car. I intend on buying all my future cars there as well. Strong VW offers a fair deal with no stress and pressure.