RUST RARE COIN Inc was founded in 1966 by Alvin E. Rust. After workng with and being trained by his father Alvin for many years, Gaylen D. Rust now carries the Rust Rare Coin traditions of honesty and integrity. For over thirty-five years we have been a professional, yet personal, service-oriented coin store. The aim of RUST RARE COIN is to educate the "beginning" as well as the "seasoned" collector as you build your personal collection. RUST RARE COIN buys, sells, and trades rare coins. Rust Rare Coin is considered to be the expert in the industry on Utah and Mormon-related coins and notes.