This is a great store with a very helpful and knowledgeable employees. Their overall mission is to provide quality shoes with an engineered arch support system. The arch support system is designed to strengthen the foot muscles so that the bones from the foot to the hips align more perfectly to provide the proper balance and support throughout the entire body. Jackie Beasley is the person my wife and I worked with for fitting and selection of a beautifully designed shoe together with the arch support system. Not only is Jackie knowledgeable but she is also quite competent, as well as being friendly and helpful. We also met the other employees, Robert, John Worden, Tarrell and Jarrin Cotton....all of whom are very helpful and friendly.Prices are on the high side, but the value received we have found to be more than worth the price.