This is one you kind of have to look for. Not the best location between an insurance agent and an accountant. In the shopping center at the SW corner of Riverside and Mulford. Worth the effort though. Nicely decorated and clean inside with a New York theme. Their sandwiches are the best deli I've gotten in Rockford. These are nice and thick, piled high with meat. The beef tastes like beef, the turkey tastes like turkey. The bread is fresh with a bit of chew to it (in a good way). They are crazy good. I can't always eat it all in one go, but my son does. They open at 7:30 am so I stop in some mornings to get a sandwich for my lunch. If you have the time try one of the breakfast borritos too. They make it fresh on the griddle after you order it. The chef throws on the bacon and potatoes first, adds in the egg and rolls it all up. A cup of hot sauce on the side adds a needed kick to it. I would like some green peppers and onion inside or a bit of salsa, but as a breakfast to eat on the way to work it is perfect.