96.3 WROV is a commercial rock station that airs a variety of music programs throughout the day. It broadcasts celebrity interviews, and countdown and request shows. The radio station also covers live shows and concerts. It additionally organizes a range of contests for its listeners. 96.3 WROV is owned by Clear Channel Communications, which is one of the leading firms engaged in the broadcasting and entertainment business. Clear Channel Communications provides local, national and international radio and television programming and broadcasting on its stations throughout the world. It employs more than 250 general managers, over 750 local sales managers and nearly 900 local program directors. 96.3 WROV broadcasts out of Roanoke, Va.