The practice of forcing ticket purchases through the concession is an incredible inconvenience. When I made a gentle suggestion to management, I was treated with derision and disdain. At least pretend you care what your customers think and took the time to share with you.I live quite close to this theater (In Panorama Heights), but will happily drive across town to their competitor simply as a matter of principle.
DO NOT BUY ONLINE TICKETS FOR PREMIER CINEMAS!I purchased my tickets on line so I wouldn't have to stand in line, but I had to stand in line for my pre-paid tickets. All other kiosks to print tickets for those who paid online and paid the additional "convenience fee". If I had known I would have gone to the Cottonwood Mall. This was after a manger told me they couldn't help me. I was unable to enter the theater until 10 minutes after start time. There were only seats available right in the front and I am farsighted and an unable to see the screen clearly so close. This is why I buy online so I can skip line and print my tickets like EVERY OTHER theater in the area does.After walking out of theater, the "manager" told me I could only be refunded on a gift card and that she did not understand why anyone bought tickets on line since it cost extra for a "convenience fee" and seats weren't even guaranteed. NEWSFLASH! PEOPLE PAY THE CONVENIENCE FEE SO THEY DON'T HAVE TO STAND IN LINE!