As an Internet information provider, comScore is one of the leading companies that measures the source of digital marketing intelligence in the world. It operates comScore Media Metrix, which is a source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts. The company also manages comScore Marketing Solutions, which enable clients to design marketing strategies that increase sales and reduce costs, as well as provides solutions for business issues in the automotive, financial services, entertainment, technology, telecommunications, pharmaceutical, retail and media industries. As a division, comScore Media Metrix s products offers solutions related to audience demographics, local market measurement, online buying power, competitive intelligence, worldwide internet trends, and site traffic and usage intensity. The parent company s clients include Hyatt Corporation, Microsoft Corporation, Monster Worldwide, Nestl USA, Interpublic Group, Omnicom Media Group, Procter and Gamble, Terra Networks, Ford Motor Company, Viacom International, and The Newspaper Association of America.
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Ad Metrix, Benchmarking Studies, Cross Media, Device Essentials, Media Planner, Mobile Metrix, Segment Metrix