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Phone: (775) 287-4156

We buy Gold, Silver, Diamonds, Coins & Jewelry.We have a Diamond Expert on staff as well a numist for all kinds of coins Domestic and Foreign. We Also look up paper money of all kinds.When someone is looking to sell there valuable merchandise we have expert staff with cash payout. We do watch batteries and off site jewelry repair.
coins, diamonds, jewelry
Across the street from the North-East corner of the Eldorado. 4th and Virginia street
Downtown Reno
Other Information

Price Range : Average

Parking: Street


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Jacob W.



I visited this shop for the first time a couple days ago, and could not be more impressed by the extensive knowledge and professionalism of this establishment. Cody and his dad showed me an extensive selection of coins, and were honest and frank with me about finding a collectible coin for my friend who collects coins. I couldn't recommend them more! Go visit them!

Gary W.



I met Cody this morning as a walk-in customer. Cody and his Family (Father Tom) started the process by explaining the way they separate the jewelry and scrap pieces. He quickly tested each piece and used his loupe to look for marks and such. While he was going over the pieces he explained the differences in the way jewelry was marked by finest of the gold purity. He gave me honest explanations of a few pieces I had and I was not pressured to sell anything I did not want to. He even recommended I hang on to one piece in particular. I liked that.
Once everything was tested, weighed, and we agreed on a price, he rounded up, and I was given cash for my gold scrap.
It was a 5 Star experience and I will be back in the future. I even sent a recommendation right away to another person I knew who was looking to sell a few items.
I felt like I received a fair price for my items, and knowledge of what I had left. This is customer service at it's best! Face to face, no pressure, at a fair price for both consumer and business man.

Betty M.



No nonsense transaction. Fast Fair evaluation performed right in front of you. I was given a fair price and paid cash right on the spot. I would most definitely recommend them to a friend. And will give them future business. I would have given this place a 5 star review other than its parking situation I had to park in the Eldorado and walk over.



I felt very comfortable with C...

I felt very comfortable with Cody and his Dad I am a personal trainer at fitness for 10 and one of the people I trained in conversion told me this is the place to go. I had a belt buckle that i thought was worthless but it turns out it was sterling silver with a 20 dollar gold piece in the middle. I went to reno gold buyers,palace and pawnworld and all of these guys were a joke compared to his offer i got a ltitle over 1800 dollars and was wondering how he would make money on this. He looked at the gold in the book and even showed me its price spread. Thank you for your service !!!



Yes,Good Honest People Still exist!!

I picked them from this site and took my silver down. They made me comfortable from the phone conversation. This is a family run operation and very well run. I was paid way more than any other buyers would pay. They do all the work up right in front of u and make it so simple. I would recommend them to anyone that wants a deal with the few honest businessmen left in our area. I will never go elsewhere after today!! Wj Reno

Let me save you from doing a l...

Let me save you from doing a lot of homework. Three+ hours of researching gold refineries and commercial buyers in Nevada landed this company in my top three choices. I deal in the industry and am knowledgeable regarding metals, gemstones & coin values. After a personal conversation with the proprietors, I found their knowledge superior to the other companies. They are professional, honest and courteous. Be assured your transaction with them will be treated as such and you will receive a fair price for your sale.



Out of all the people I called...

Out of all the people I called this shop actually took the time and talked to me about my merchandise and gave me firm quotes. Everyone esle just said they either had to see it or they "pay top dollar". Cody and his father Tom bought all my grandfathers morgan silver dollars and went through each one of them teaching me about different grades and mint marks. It was very interesting I wasnt aware there was so much about these. I was so interested I wanted to save a couple for investment purposes!!!! They give me back all the carson city dollars and told me when i decided to sell them please sell them to them. They are very honest and couldnt be happier to sell them my items. Thank you!!!



Thank you for being fair with ...

Thank you for being fair with me Cody and Tom. A couple weeks ago me and my husband were staying at the eldorado and decided to just browse at all the shops on the strip. I had this old antique compact and there sign said anything of value so I walked in to see about it. I was greeted by Cody and we engaged in conversation about it. His grandfather is the owner of the antique mall and was very knowledgable about this of this nature and i was suprised to learn because of its conditioning and age it was very valuable. After the appraisal I took him id be back the things my husaband had left me. I could not be more happier with the price i recieved from them. They took the time and effort to give me the best price possible. Thank you very much again!!!!



I am 90 years old and am havin...

I am 90 years old and am having my grand daughter write this review for me because I was so impressed with this business.

The last thing in the world I would ever want is my grand children to get all my husbands coins and get nothing for them! My husband was a avid collector of coins and over the years his collection I thought was rediculous!!!!

I went into this place and immediately thought we walked into the wrong place. Its small,well lite and smells great it was very different then all the places we been to so far. When he saw all the merchandise we had he asked if it would be okay to close the doors so i can better evaluate this collection without distractions. I felt very special!

He sorted them all and taught me about which ones were very valuable and i liked how he showed me all the values and took a small percentage as commission. It was a very honest and fair way of dealing with my items. The other place looked at them real quick and found something wrong with every single piece!! This was hassle free.

Three hours later and 3 new friends(tom,sherri & cody) cody made me a very generous offer of 23,332 dollars cash more then any place ive been to! I am so glad my husbands collection is going to a family business like this and hope more people see my review and give this place your business.



When silvers prices dropped to...

When silvers prices dropped to 26 I was looking for a place that had bullion at a very fair rate. I am from sacrmento and i was reading in the sacramento bee about these guys!!!

He had silver dollars and bullion only but it was very fairly priced and he was a pleasure to deal with! Thank you very much your little store is beautiful



I had called alot of places be...

I had called alot of places before i decided to sell my grandmothers morgan silver dollar coins and other coins I didnt really need the money just thought it was a good time to sell . I had held on to these things for over 10 years! I was impressed with him over the phone because he spent the time to talk to me and we ended up having a conversation and it was informative. I didnt know that the morgan silver varies so much in value!!!! I had over 200 of them just stacked in a bag and he went through everyone of them and he found one that was valued at over 6000!!! he locked his doors even to go through them all! He priced everything by using grey sheet and gave me a very fair value. I am happy with the money i received from him and happier that he is gona be the one making the money off these!! Thank you very much cody I really do appreicate you

I was refered to this business...

I was refered to this business and couldnt be happier with the amount i received. The money seemed like a very fair amount but the best part of was dealing with Cody. He is very honest and has alot of personality he did all the math and explained all the variables that he was adding up and did it in words that i could understand. I appreicate helping me out and getting me the most i could get out of my gold in this rough patch in my life. Thank you very much and I hope to see this small business grow and grow



I have nothing but good to say...

I have nothing but good to say about this business...I sent them some gold that I had and he gave me a quote over the phone..When the gold got there he called me and said he could give me more that he had told me a few days before because the gold had went up so i thought that was very trustworthy of them to do that...I have been looking for someone to buy my gold for about a month now and they are the highest payout that I have found so again Cody thanks alot and I will bring my business to you again....



Auctions and other places cant...

Auctions and other places cant touch there rates! 15% on consignment after the sale was final was more then fair. I am glad I consigned my ring and would suggest anyone that has time to sell there item to use them!



Today was the second time I vi...

Today was the second time I visited Sierra Silver and Gold. Again, I was not disappointed - most awesome transaction Cody!

I highly recommend this business if you need to sell your gold or diamonds this is the place - Cody is very trustworthy and honest, something you won't get anywhere else!

Thanks again.



I was in the market of buying ...

I was in the market of buying a big diamond 2.50carat plus went to all the pawn shops in the downtown and some of the diamond places in town.. diamond vault etc they had what i was looking for just not the right price . When i walked into sierra silver and gold buyers am not going to lie this place doesnt look like much! He informed me that they just started and i asked him if he had big diamonds for sale. He wrote down exactly what i wanted clairty,carat,color and what shape and called someone up put him on speaker and i got a great deal! Shipped it here and i paided for it ! He saved me 5 thousand off diamond vaults price! I am very pleased and would recommend anyone looking for diamonds to shop around youll be happy with his prices!




I was looking to buy some coins as an investment and wasted my gas. This place should not be under coin dealers.

claimed iconBusiness Response06/06/2011

We only started a month ago and started with nothing so we dont have that many coins when it comes to our selection. Due to our lack of selection ive been directing customer to either consolidated coins or silver state bullion. We beat both there prices with the merchandise we have we just dont have much selection. You will see in the coming months we will have a wide variety with the best prices. Thank you and sorry about your visit

This listing has been claimed by a business representative.


Do your home work before you g...

Do your home work before you go to this pawn shop. I saw that this place had good reveiws so I trusted them but after I was telling my coworker what I got for an old chain I sold he showed me how I was scammed out of 300+ dollars! I know these places have to make money but thats alot for just one chain and 5 minuets of there time. When I got on here to leve a reveiw I closley read the previous reveiws and I wish I did before I went in there because the reviews are so phony. They are obviously fabricated by the owner. They all sound like a comertial painted in the best light possible and not to mention they have been in business for 1 month and have more reveiws than 25+ year business. Dont be fooled they will try to swap the huckle buck on you if you dont know what you have. My advice is go see a place that is established and trusted by real word of mouth not some fake reviews made up by the owner to give you a false sence of trust!

claimed iconBusiness Response06/06/2011

First thing I would like to say is we are not a pawn shop. Second off whats your transaction number ill look into this. The ratio of what i give to what I make on your chain would have to be worth on estimate 2500-3500 for me to make 300 dollars. On the issue of the reviews being phony they are not I have just to an exceptional service and my customers fill out the surveys in my store and put them in a drop box. I provide a very honest service and have legit business and my competition or lack there of competition made this review most likely.

This listing has been claimed by a business representative.


Golds on the news almost every...

Golds on the news almost everyday so me and my wife decided to go through what we had and sell some of it. We had broken jewelry a class ring that i never wore odds and ends really. I started off by calling around to see what everyone was paying and to my suprise only two place told me what they could offer and the other place once i got down there was half of what they said they just wanted me in the door! His quote was firm and because gold acutally went up by the time i got to him i recieved more then what he told me! Fair and honest dealer that will be around for a very long time if this level of pay and customer service is part of there standards. Thank you very much!


Phone: (775) 329-4653

Address: 358 N Virginia St, Reno, NV 89501