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More Than Eye Care

General Info
We are your complete Eye Care Solution for the entire family. We offer the latest in prescription glasses, sunglasses, contact lens technology and dry eye treatments. Our staff combines over 40 years of experience and we take tremendous pride in every patient encounter and strive to provide each patient with only top quality care and products. Our goal is to have you enjoy your eyecare experience, enjoy how you see the world and feel better about yourself and your vision. We are the Official Optometrist of Wolf Pack Athletics.
Business History
​EyeZone is a locally owned Optometry Practice with four locations in Northern Nevada. Dr. Daniel Rowan opened the first location in Caughlin Ranch in 2004. Dr. Rowan was looking to provide the highest level of care and felt he could best do that by opening his own practice and taking over full control of patient care. In 2014, Dr. Rowan merged with Dr. Mark Michitsch who owned Premier Vision Group. The two merged their Reno offices into one location which is the current office on South McCarran Blvd, at the corner of 4th Street and McCarran in West Reno. With easy freeway access, this location is ideal for residents in northwest and southwest Reno. We also have offices in South Reno, Carson City and Lake Tahoe.

Regular Hours


Annual Eye Exams, Prescription Glasses, Contact Lenses, Sunglasses, Dry Eye Treatment, Glaucoma Treatment, Cataract Treatment
acuvue, contact lenses, kate spade, oakley, pride, ray-ban, versace
Payment method
master card, visa, cash, discover, mastercard, amex, all major credit cards, check, insurance, financing available
Social Links
Optometrists, Optometry Equipment & Supplies
Other Information

Services: Glaucoma Treatment, Cataract Treatment



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Rachel H.



I just want to say that Eyezone is amazing, the office is beautiful, I love my glasses and everybody here is awesome.

Lien W.



My experience at Eyezone is excellent, it was easy and everyone was very pleasant to work with. :) Highly recomended



Great Doctor & Helpful, Friendly Staff

Dr. Rowan and his staff are wonderful. I really appreciate the care my family and I have been given at their facility. I have bought 1/2 dozen glasses and now a pair of ski goggles at EyeZone, and have been happy with every purchase. My children are very young and Dr. Rowan has done a wonderful job making them feel comfortable during their eye examinations. I would recommend these guys to anybody. Ryan Sheltra

PS If you’re having trouble picking out a pair of glasses..... recruit Fanny. She has chosen twice for me and my wife loved them both times.



Eyezone is great!

My husband has been a patient of Dr. Rowan for the passed 5 years. I have recently started going to Dr. Rowan myself. Each and every visit with Dr. Rowan and his staff has been great. Each one of Dr. Rowan staff is nice and smiling at you from the moment you walk in the door. Eyezone also has an awesome selection of sunglasses and eyewear. My husband just recently bought Maui Jim sunglasses from his offices he said that they are the best sunglasses he has ever owned. I recently got a pair of Jimmy Choo which I love and get compliments on all the time. I highly recommend Dr. Rowan office they are a very thoughtfull and caring office.



Great Optometrist!

My family and I have seen Dr. Rowan for the last two years. My vision has never been better, and he was able to prescribe reading glasses for my son (age 7) that have helped him to evolve from reluctant to enthusiastic reader. My previous eye doctor was never able to correct my vision as well, and denied the fact that my son needed vision correction. A pair of miracle glasses and a year and a half later, we have gone from barely keeping up to having a boy that reads at 4th grade level.



my wifes eyes are worse

We paid $3,000 to have my wife's eyes fixed, after the procedure her vision was 20/20! which was of course what we expect.. HOWEVER after only 1 year later her vision is now 20/40 +

we were told all they could do it charge us another $1000 with no promise of 20/20 vision..

Make sure this is something you really want to do people.. because things like this happen, and they happen FAR MORE common than they will admit to!




I love EyeZone! I found upon visiting them, that they actually carry designer sunglasses! Dior, Chole, D&G, all different brands. I have been searching this small Reno town for Dior glasses for years. Who knew they were right up the street from me. Fun and Friendly staff. I LOVE EYEZONE!!



Fabulous staff and doctor

How many times have you gone to a doctors office and felt like a nameless face? Just another patient that will be stuck waiting 20 to 30 minutes later than your scheduled appointment. Then finallywhen you see the doctor you feel rushed through the exam and pushed to buy numerous pairs of glasses with extras you have no idea what they are for.

That was not my experience at EyeZone. I needed to get new glasses and saw that Doctor Rowan is the Team Optometrist for The Reno Bighorns and Aces. That got my attention. The receptionist that made my appointment over the phone was very well informed and worked hard to find an appointment that worked around my work schedule.

First impression of the office, very inviting. The receptionist greeted me with a big welcome to our office, I filled out paper work and the tech came right out and got my testing started. Dr. Rowan came in greeted me and made me feel like I was not just a patient but a person. My exam never felt rushed and I didn't feel pushed to purchase anything other than what I needed.

I would recommend EyeZone to anyone looking for an new eye doctor.