We have been deemed many things by our customers and fellow entrepreneurs; “The Crystal Shop”, “Zen Oasis” (Thanks, Detroit Free Press!), “The Incense Place”, “The Hippie Store”, to name a few. The Yellow Pages lists us under “Metaphysical Products and Services”, and the Metro Times referred to us as a “New Age Emporium”. Though any one of the aforementioned classifications might be true of Earth lore, none reveal the whole truth behind the creation of our business, and the mission we strive daily to achieve. What is “Earth Lore”? “Earth Lore” was not an arbitrarily chosen name for our store. It is, in fact, the essence of our business mission Earth: We sell goods from across the globe; literally from the earth as in the case of our vast crystal and mineral selection, and figuratively from the earth as in our eclectic stock of world music, religious tools, and replica items whose origins span centuries, continents, and empires. Lore: Our mission is to provide items with meaning, or “lore”, behind their creation. Lore is an Old English word referring to the meaning passed down on a subject or object via tradition or anecdote. The story behind an item may not always be obvious, as in the case of our selection of body products where one must look to the ingredients to find a vast history of metaphysical and medicinal uses. Conversely, items such as our Greek and archangel statuary have clear histories of belief and reverence. In a sense, our name encompasses our entire business. Why Shop at Earth Lore? Our everyday goal is to provide a soothing, positive, and inviting atmosphere for our customers. We are the place people come to take in sights, sounds, and smells that promote positive energy and relaxation. We are a place where people of all faiths, ethnicities, and philosophies are welcome to shop, learn, and be at peace. We are a place where every item is stocked with intention and care, and every gift purchased (for yourself or another) has meaning. Serving the Metro Detroit community since 1997, we have learned how to share the essence of our mission with our ever-growing clientele. We are well-aware that a vast number of customers come to Earth Lore seeking tools for healing, spiritual growth, and ritual purposes. To that end, it is every employee’s goal to provide the best, most knowledgeable service without “pushing” sales. We understand the vulnerable, often precarious place one inhabits during times of mourning, physical healing, or personal struggle. At Earth Lore we are always conscious of this and, therefore, never seek to exploit, take advantage of, or capitalize on the needs of our customers under the guise of service or expertise.