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General Info
The courteous and professional staff at the Bridal Boutique, located on Main Street in Platteville, Wisconsin, has outfitted brides and their bridal parties for over 30 years. We pride ourselves on exceptional customer service, fair prices, and enjoyable wedding planning experiences! Our store showcases over 200 wedding gown styles from many nationally advertised designers such as Mori Lee and Alfred Angelo. The Bridal Boutique offers a large collection of bridesmaids and mothers fashions too. We also dress the other special members of your wedding party including flower girls, ring bearers, personal attendants, and even your groom!

Regular Hours

Extra Phones

Phone: (608) 348-7379

alfred angelo, mori lee
Payment method
all major credit cards, discover, mastercard, visa, check, amex
Bridal Shops, Formal Wear Rental & Sales, Women's Clothing
Other Information

Parking: Lot, Free

Price Range : Average

By Appointment Only: No


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Stephen M.



Amazing service wonderful people!! Made my dress shopping easy and fun!!! Thank you!! I recommend them!

Rachel W.



I am so thankful that I bought my dress and rented tuxes from Bridal Boutique because their customer service is outstanding, and the selection is great. They made sure to follow up with me along the way to keep me on track to order tuxes in time.

Pama K.



I immediately knew that I wanted to deal with Bridal Boutique when finding my wedding gown as well as the bridesmaids dresses. My mom even bought her MOB dress there. Margie and her girls do an amazing job there. From my first time trying on dresses with Debbie to my final alterations and pickup with Tomi, I had amazing experiences! They were also very helping in helping each of my bridesmaids locate a dress that they personally liked. I went with the Alfred Angelo bridesmaid dresses that matched my dress but each girl was able to choose their top and matching skirt and Debbie was a wonderful help in suggesting ideas! My mother also had great experiences with her MOB dress. I also want to mention their alterations team was phenominal! I would totally recommend Bridal Boutique to anyone who is looking for a bridal gown, bridesmaid dresses or even a special occassion dress. Their staff is great and I look forward to working with them again in the future when my sisters get married!!

Sha B.



Thank you to Margie, Tomi, Julie, and all the other wonderful ladies at Bridal Boutique for all your help with putting together the perfect look for our wedding this past August. I honestly couldn't have picked out the most amazing dress without your help. You were all so warm hearted and lent a listening ear to all my requests. I will treasure my gown for many years. Thank you!

Bette S.



Wonderful service. My daughter found the perfect Prom dress from your boutique today.I as a mom appreciated that you carry plus sized dresses. We will be back next year for Prom also. Thank You so much for making her feel and look like a princess.

Forest L.



I don't know what I would have done without the Bridal Boutique while planning my wedding. They were AMAZING to work with and helped me find the perfect wedding dress for my special day! Julie, Tomi, Hayley, and Marge were especially great by not only helping me find my dress, but also adding the tiny details that completes the entire look. From my dress, veil, shoes, and jewelry to the tuxedos, bridesmaid dresses, and both mother's dresses, we could not have been any more satisfied. We will come back to you with any future occasions and would recommend you time and time again. Once again, THANK YOU for all your help!

Garr O.



I did not get my dress there, but we got the bridesmaid dresses there. They were very nice and very helpful with everything!

Rory K.



When I first started dress shopping I went to several stores and once I stepped into A & M (Bridal Boutique) in Plattville I immediately knew that no matter what dress I want if they can get it for me (which they can get others in for you) that I would get it from them. It was a little bit of a drive for me but well worth it. They are reasonably priced, have a great selection of bridal, bridal party dresses. They make you feel so beautiful and are great with advice (when you ask). Unlike other places I went to the girls here give you honest opinions and don't just try and sell you everything. They made the dress shopping process fun! Thank you ladies! If you live in or around the Plattville, WI area definitely check them out, you won't be disappointed.

Gerry B.



I went here to look for a dress and everyone there was very helpful and willing to help me find one. I would recommend going here because they will help you as much as they can to help you find what you are looking for.

Avina S.



I had a wonderful shopping experience with my two favorite women - my mom & my grandmother. The room was cozy and had fabulous lighting, my stylist was very sweet and gave me her honest opinions, and we ended up finding the dress of my dreams! I can't wait to go back for my first fitting! Thank you for helping me find the dress I will marry the man of my dreams in :) You guys are awesome!

Utta M.



Everyone is simply amazing to work with and so helpful here!!! Couldn't be any happier with the service I have received with my wedding gown, bridesmaid dresses, and flower girl dresses!

Devora L.



Margie and the girls at the Bridal Boutique are the best. They listen to what you have to say and make you feel BEAUTIFUL. I've had such a great experience working with them and I recommend them all the time to people I know that are engaged. Keep up the great work ladies!

Krysten K.



For a small shop it was very nice. The day i went they were super busy, i had no appointment so i had to wait a little bit. They were pretty helpful. I am not a small girl but my sales lady did not make me feel like a fat girl in a wedding dress. They even had the vendor ship my bridesmaid dress we wanted to see (found it in a magazine) so the girls could try it out. All in all a good experience.

Josefina T.



Everyone there was wonderful. Very helpful and listened to what I wanted, so I got exactly what I was looking for. We got our tuxes, all BM dresses, my dress and my mom's dress there.

Cindee P.



Bridal Boutique is a tradition in my family. My mom bought her dress of the rack there in 1983 and then my sister (married 2009) and I (2010) both went there for our wedding dresses as well. The store is kind of small and they don't accept formal appointments, but it is totally worth the wait. Their staff is amazing and they also have very flexible payment options for buying your gown. Highly recommend checking them out!

Silvana M.



Seven years ago I strolled in just window shopping for my wedding the next year. There on the rack was the most beautiful dress for under $500 bucks and it was exactly my size. The staff was great to work with. Even all these years later I still think my dress is the most elegant I've seen. I'm thankful to stroll in that day.

Cass L.



All of the ladies at Bridal Boutique in Platteville were a dream to work with. They were flexible and very accommodating. We got my gown, jewelry, veil, mother of the bride gown & bridesmaid dresses from there. Margie and Julie helped us through numerous dress trials until I found my perfect dress. I cannot praise Bridal Boutique enough for their exceptional service and the value of their love package. They pressed and steamed my dress the day before my wedding. I was surprised that they knew me by name after a couple of times of being there which shows that they care about their customers!

Nolie P.



I bought my wedding dress and bridesmaids dresses from Bridal Boutique a year ago. It was a wonderful experience. They bent over backwards to be sure I had the perfect dress after I made the wrong decision initially. They were also able to bring in a sample of a bridesmaid dress they usually don't carry, so we could try it on and order it from them. Margie did everything possible to make my day perfect!!! I could not have be happier with the service!!

Caren H.



They are just amazing to work with! Tommie is amazing and makes you feel just gorgeous in your dress! She was also not pushy about me finding the dress. The shop is small so it gets a little crowded. Beautiful dresses available. Always changing inventory. When I went they didn't have any short bridal gowns or any with one strap but I found the one for me! Two of the owners (I believe Tommie is one of the owners) came to my dress fitting because I was having a difficult time with the seamstress. They stayed to make sure it looked perfect on me! It was an amazing experience and I highly recommend them!

Jacques W.



The girls at the Bridal Boutique are wonderful. They were great help when I was searching for my wedding dress.

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