The Frederick s of Hollywood is a chain of more than 135 retail stores that provides a range of lingeries in various styles and sizes for women. Founded in 1947, its stores offer The Rising Star, which is a push-up bra. The company s stores also provide over 15 styles of push-up bras. The Frederick s of Hollywood s stores offer front-hook bras, padded girdles, body shapers and bustiers. In addition, its stores sell thong panties in nearly 25 styles, as well as water bras under the Liquid Lift Collection. The company is one of the most recognized brand names in the world. The Frederick s of Hollywood s stores serve clients throughout the United States. Its stores also provide a variety of bridal panties and bras. The company s stores sell tops, satin dresses, hipsters, shirts and gowns. The Frederick s of Hollywood s stores also offer jewelry items, shoes and accessories.