The Richmond Times DispatchUtilizing the data from MMS allows us to inform new readers of selected features of our newspaper and how he or she will benefit as a subscriber. Targeted marketing promotes an opportunity for us to stop selling a “price” and start selling our product. Through targeted marketing the past six months: • Non subscriber sales have increased by 12.12%• Non subscriber contacts have increased by 18%• The data has supported 610 additional hours for telemarketing Lora ArnoldTelemarketing and Retention ManagerRichmond Times-DispatchRichmond, VA OVERVIEW A prominent newspaper in the state, the Times-Dispatch frequently features commentary from important figures from around Virginia, such as officials and presidents from Virginia Commonwealth University, The College of William and Mary, and the University of Virginia.
Quinstreet misrepresents how they obtain leads-they claim through video and sales people that they get the leads from websites that people visit and then complete a form asking for service. Well I had at 4 of their "leads" tell me that they did not visit a website, did not request information. I was able to get full details from 2 of their leads who told me that they were cold called by someone (one said the accent of the caller was so thick he couldn't understand her). The caller asked them if they wanted information about a website. To get the solicitor off the phone they simply said "you can send me info if you want but I'm not interested." Then they started getting calls from vendors.Out of the 106 "leads" I received I was only able to connect with 16. Many had bad email addresses (and they don't credit for that). Most just never returned phone calls or even opened the email (I have a program that checks). Out of the few I was able to contact I sold 3. That's 3 out of 106. The industry standard is 1 out of 5 or 1 out of 10 at worst.When I tried to reach anyone in management to discuss my concerns I couldn't get through to anyone but voicemail. No one is ever available and my sales rep was absolutely no help.Stay away from Quinstreet - There are better lead companies out there!