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Sunrise Auto & Cycle

(10 Reviews)

1559 E Little Creek Rd, Norfolk, VA 23518

(757) 583-2223

Today: 9:00 am - 7:00 pm
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We make our customers happy with great service and attention to detail!

General Info
Sunrise Cycle & Watercraft is the leading online and local motorcycle and personal watercraft dealer in Hampton Roads, Virginia area. We do so much volume locally; we are able to sell motorcycles competitively across the United States. If you're lucky enough to live in the Hampton Roads area, stop by pick up your bike or personal watercraft today! Motorcycles, ATVs and personal watercraft today are very high quality products. The bike or watercraft you select will reflect your personal preferences and style. Other dealers will sell you a bike but we like to make our customers happy with great service and attention to detail while making the bike you select extremely affordable.
BBB Rating
BBB Rating and Accreditation information may be delayed up to a week.
BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.

Regular Hours


Yamaha Motor
Payment method
amex, master card, visa, check, all major credit cards, diners club, discover
New Car Dealers, Used Car Dealers


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Trevor F.



Great place to buy your first bike or last. The sales staff is A+ and doesn't make you feel like you're at a car dealership

James J.



I was looking to buy a new ATV and had been to two other dealers before coming to Sunrise. They wanted to talk numbers instead of products. I couldn't even get a handshake. Not the best way to start off. So, I came to Sunrise and found a completely different environment. Jackie Roy Ford is the best salesman I have met. Right off there was a handshake. I wanted an ATV my elderly father could enjoy with us. Roy spoke with my dad and treated us like family not a payday waiting to happen. He took his time and explained to my dad why he recommended the ATV he did. Afterwards he gave us the price. We filled out the paperwork with a handshake understanding that we may not buy. He did not pressure us in any way, which was surprising considering the last two dealerships we dealt with. We bought the Kawasaki Brute Force 300 today. If it wasn't for Roy and how he deals with customers it wouldn't have happened. I highly recommend Sunrise Cycles and make sure you ask for Roy! He is the best.

Kristina L.



I didn't ride it home because I had no idea where I was and Wicked traffic, But Duck insisted I had a picture taken on my new motorBike smile emoticon He was an amazing man and if anyone is interested in getting a motorbike, I highly recommend him!! Go to Sunrise cycles and ask for Duck heart emoticon, heart emoticon ‪#‎Sunrisecycles‬ He will take very good care of you. He is a biker, not a sales man and I had the pleasure of getting my first motorcycle through him.~KRISTINA L. ,

Tyler R.



Took my bike in to get a new rear tire on and while taking the axle they broke it said it would take 5-7 days to get in the part. It took 22 days overall to finish my bike and than they still wanted me to pay full price which I went a head and paid because I was close to flipping out in they and just wanted my bike since I missed out on 2 of my annual rides. Last week my belt broke with only 19,000 miles on it I believe they put the belt on too tight but I've got no proof just my option.

Shane M.



Horrible service department. I will never use them again and don't recommend anybody else! They accepted my job replacing a motor in my 2006 Kawasaki PWC. After 3+ months to complete job, rude service, no communication without me showing up in person, raising the quoted bill $1,200.00, leaving razor blades to cause rust on my pwc body, and cracking my fiberglass... I finally got my "jetski" back. THEN not even 3hrs on the new engine, IT BLOWS AGAIN! So I contacted Gordon(service manager) and I was quoted another $1,200.00 for it to be done again. I took my pwc to another shop few miles down the road, got quoted $400.00 for engine swap, and they advised me to never use Sunrise Cycles again once they found out Sunrise FORGOT TO PUT PARTS BACK ON MY ENGINE! Now I'm paying for my mistakes of using Sunrise Cycles! Thanks for reading.



beyond ridiculous

I turned in my bike for a simple routine maintenance and inspection and kept getting jerked around. Finally I just had to just pick it up after they had it for over a week without doing anything to it. Save yourself the frustration and go to cycle world on va beach blvd or honda of Norfolk



Be prepared if buying a bike or scoot.

Great selection but so-so sales. Takes them FOREVER to do a simple transaction, I believe its a tactic to wear the customer down. Get the out the door price TOTAL in writing before signing ANYTHING-they love to sneak stupid things (gap insurance!?!) on the final paperwork, and you wont catch it because you are tired from sitting there all day. Bought a scooter from them as a commuter and will not go back when its time to upgrade to a motorcycle this summer. How does that saying go? It takes a lifetime to earn a customer, fifteen minutes to loose one. But, they do have a pretty good parts department, hence the 2 star rating.



Provided by Citysearch - 
No deals, but decent selection and can get you parts

Like every other motorcycle dealership, they can order parts when you need them... but they've never had any of the three parts I've needed in stock, and I couldn't get a good deal on a new or used bike when I went there.



Provided by Citysearch - 
Service Dept Scam

I've frequented Sunrise for the better part of 9 years, partly because another local cycle shop ripped me off before and i held a grudge. Now I 've bought a new bike and I was ready to make some mods so I called Sunrise service to check pricing. I ensure I give a detailed description of all the parts to be installed and all work to be done. I was quoted $280. I go into the shop to drop off my bike and my quote goes to $300-$350... the price was still acceptable to me, so I dropped it off. Three days later I get a call to pick it up and and I'm told that I would be $480! WTF! How did I just go from $280 to $480? No one called me to tell me that the price was changing. Well the Service dept explanation was that their mechanic was unfamiliar with the components. Unfamiliar with the components! The directions were included in the box! Besides what is he getting paid $70/ hr for? I thought he was a motorcycle mechanic. I know as an auto mechanic I don't get paid extra because I'm unfamiliar. Perhaps they are trying to pay for their renovations, I just don't like trying to pay for it solo. I guess I'm going to have to put old grudges aside and go somewhere else.



Provided by Citysearch - 

This place has the worst service I've ever been to. They promised my bike after 7 days; on that 7th day they called to tell me they were just starting it. The parts came in on the 4 day! They then informed me that there was more work needed and they had to order more parts. They said it would be completed Saturday; but once again it was not. It's been 2 weeks and still I don't have my bike back. They say they only have 1 licensed mechanic whose trained to do more than basic work. Some service department!!!!

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