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General Info
Toys "R" Us Times Square -- The World's Greatest Toy Store -- stands in the heart of New York City as the Toys "R" Us international flagship store. Since its opening in November 2001, the 110,000-square-foot store has delighted guests by offering an unrivaled shopping experience, an unbelievable breadth of product assortment, the best in customer service and one of the most amazing retail presentations in the world. **Ride the Ferris Wheel at Toys "R" Us Times Square** Each $4 ticket purchase goes directly to the Toys ¿R¿ Us Children¿s Fund, a public charity affiliated with Toys ¿R¿ Us, Inc. We are a company that unabashedly declares, "We love kids!" The core mission of the Toys "R" Us Children¿s Fund is to keep children safe and help them in times of need. Since it was founded in 1992, the Toys "R" Us Children's Fund has contributed millions of dollars to qualified organizations that support that mission, including those providing disaster relief to children and families who are victims of large-scale crises. The Toys "R" Us Children¿s Fund also provides grants to leading organizations that support children with special needs.
Mon - Thu 10:00 am - 10:00 pm, Fri 10:00 am - 11:00 pm, Sat 9:00 am - 11:00 pm, Sun 10:00 am - 10:00 pm
Extra Phones

Special Events Hotline: (646) 366-8855

TollFree: (800) 869-7787

  • Video Games
  • Dolls
Payment method
all major credit cards
Midtown Manhattan, Theater District
VISA Network ATM: Visa, Visa Electron, Visa Plus
Toy Stores


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Provided by Citysearch - 
Fun! Fun! Fun!

Wow! Yes, it’s huge and in the middle of Times Square. And yes, there is a large Ferris wheel in the middle of it! But what you might not know is the products they carry here. If you have ever gone to Toys R Us during holiday season, you know how fast things leave the shelves. Somehow, this Toys R Us tries there hardest to keep up with the products flying off the shelf and putting it back on. I think they seriously might have everything you’re looking for. On top of that, you’ll find things you never knew existed.

Having about a total of 8 nieces and nephews to buy for around Christmas is tedious. I get my list ready, go into one store, come out and still have to buy 7 more things. It wasn’t until a few years ago that I really discovered this Toys R Us. They seem to have everything and anything you need or maybe just want. Every year there is always that one toy that gets sold out and people go crazy for. Have you ever tried this Toys R Us? I remember going here that one year when Wii Fit was the latest game and everybody wanted it. It was sold out in stores all around the city. If you came to this store you would’ve seen stacks of them. Not only do they have the products you are looking for, it is nicely laid out and organized. There are several floors with signs that help you navigate throughout the store. Even if you didn’t know where to go, the people are really helpful.

This is one place we take visitors to. Go on the ride in the middle of Toys R Us just because you could. It’s pricy but worth the experience. Then find the way to your favorite toy area, whether it is Lego’s, stuffed animals, or Barbies, its all so much fun.



Fun store

Lots to experiment! Great selection. Prices are great. The ferris wheel is fun but pricey.