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Business Description
Beloved by the community since its inception, Once Upon a Tart is a bakery, coffee shop, cozy neighborhood restaurant, and caterer spread between two historic storefronts on Sullivan Street in New York City. One storefront holds all of our classic baked goods and a coffee shop. The other side is a full-service restaurant with home-style cooking in a casual setting.

Regular Hours

Extra Phones

Phone: (212) 378-8869

Payment method
Price Range
Downtown Manhattan, SoHo

Once Upon A Tart Inc

Other Email

Ice Cream & Frozen Desserts, Bakeries, Dessert Restaurants, Food Products
Other Information

Parking: Street

Wi-Fi: Free

Bike Parking: No

Attire: Casual

Takes Reservations: Yes

Outdoor Seating: Yes

Cuisines: Dessert, Ice Cream, Bakeries

Cuisine: Family Style, Dessert, Ice Cream, Pastries, Omelets

Price Range : Average

Good for Kids: Yes

Good For Family: Yes

Pets Allowed: No


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I loved Once Upon a Tart in the old days. Since new management took over it has fallen in my view. The staff seems to be bothered by your presence. The pastries are still fine. There are too many changes and not for the good. Disappointing.



Once Upon a Tart - love the name! On weekends when invited to brunch at a friend's I contribute the delicious scones and other goodies from here. The ladies who work here are cheerful and make it a pleasure to shop or eat here.


Provided by Citysearch - 
Love it!

I order some catering from Once Upon a Tart for a Breakfast and Lunch meeting.
This is such a cool spot with very accomodating staff.
The food was plentiful and delicious.
I will definitely contimue to use them for our large & small events.


Provided by Citysearch - 
Loved this place!!

I discovered Once Upon a Tart one day when I was doing some shopping in Soho with my friend and I have been back three times since. The highlight is definitely the tarts and scones?they are amazing and I have to admit that I?ve had both of these twice now. The staff are so friendly and helpful which is amazing considering that they are so busy with people lining up outside the door on one occasion that I was there. I strongly recommend everyone to try Once Upon a Tart!! Seriously I love this place!!


Provided by Citysearch - 
Simply Delicious!

Once Upon a Tart's catering service was beyond excellent, it was simply delicious! The food presentation was beautiful and the food was that of a 5 star quality resturant. You can tell that this company has the highest level of culinary art training and a chef will not dissapoint you. I would use them again for all occassions and highly recommend their services to anyone in search of a good caterer.


Provided by Citysearch - 
Reliable and an Amazing Bakery! Delicious Tarts & Bake Goods

I hired once upon a tart to cater my work functions and every time I can rely on them to get everything right! This may seem like something that should just happen but I?ve been at my current employer for 5 years now and all the other caters I have used have at least got a few things wrong! This may seem insignificant but I love the fact that I just don?t need to worry about anything with once upon a tart! The food is also amazing and they always have something new and creative to share with me! I won?t use anybody else.


Provided by Citysearch - 
Flawless Catering Event!

My wife and I just celebrated our 50th wedding anniversary and hired Once Upon a Tart to cater the lunch with our close friends and family. They were wonderful to work with from the initial phone call! The food and presentation was amazing. We especially enjoyed the AMAZING apple tart and delicious sandwiches!! It was an afternoon to remember and we look forward to working with such a professional company again in the near future.


Provided by Citysearch - 
Catered my Christmas afternoon tea

I had Once upon a tart cater my christmas afternoon tea at work and I was amazed at how delicious all the food was!! I had been into the store once or twice and decided to give their catering a try and I'm so happy I did!

There were many things that I liked; firstly nothing was too much trouble for them. At the time I placed the order the shop was packed and all the staff were so calm and efficient (I would have been a mess if it were me) They were also helpful in helping me select the tarts, cakes etc as being a man I'm not great at that type of stuff.

My staff were all so happy with what I'd ordered and it was all eaten by the end. I was hoping to take a few things home! I would recommend Once upon a tart to anyone who is planing a function!!


Provided by Citysearch - 
Best muffin I've ever had...

I work in Soho, and there are few affordable lunch spots in this neighborhood, so when I came upon Once Upon a Tart, I rejoiced! My roasted turkey sandwich with brie and cranberry on a baguette was delicious, and the pear ginger muffin was quite honestly the best muffin I've ever had. Even better, it was the cheapest sandwich I've found in the neighborhood. The only drawback was that I had to wait at the counter for a bit before anyone came to help me, and then, when she did, she was less than friendly. But, it won't keep me from going back.


Provided by Citysearch - 
i love it always

my favorite coffee shop in SoHo- from ever. keep it up!

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