Mindshare is a global media network that employs a staff of more than 5,000 people in over 65 countries. The company specializes in media planning, negotiation and execution services. It also provides a range of econometric modeling and digital solutions. Mindshare offers sports and entertainment sponsorship consultation services. The company designs and develops a variety of marketing strategies and creative campaigns. It has designed promotional campaigns for LG s Scarlet and Nike Human Race. Mindshare s parent company includes GroupM, which also operates Outrider, MAXUS, MediaCom, Mediaedge:cia and Maxus. The company has achieved the Agency of the Year from the ADC Group.