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Magnolia Bakery

Map & Directions
(334 Reviews)

401 Bleecker St, New York, NY 10014

(212) 462-2572

Today: 9:00 am - 11:30 pm
Tomorrow: 9:00 am - 11:30 pm
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Provided by Citysearch - 
best cupcakes ever!

The cupcakes in Magnolia have just the right amount of frosting and it's never too sweet unlike some other dessert joints in nyc. I like to stop by after work and get a box of cupcakes once in a while to share with my neighbors.



Provided by Citysearch - 

WTF happened to this place. Granted I was unimpressed the first time I visited Magnolia, but something has definitely happened to the quality of what they define as ""cupcakes"" at this place. My friend brought me some red velvet cupcakes and I am convinced that they were no more than some basic cake batter mix with food coloring and butter cream frosting. ""Butter Cream!!!"" Someone please send them a recipe, or for you folks at the bakery, if you run out of true ingredients, don't try to pass them of as red velvet. Those of us who have had good ones before know what to expect. Magnolia is riding on reputation and that ride is bumpy, slowing down, and heading for a cliff. I say good riddance! Your distain for your customers is sure to be reciprocated.



Provided by Citysearch - 
SOOOOO over-rated!

DRY cupcakes and sickeningly sweet frosting. Try Alice's, Billy's or a piece of cardboard. All are better than these overrated cupcakes.

And staff has a little attitude problem to boot. No thanks!

K in NYC


Provided by Citysearch - 
Frosting Too Sweet, Dry Cake

The frosting is so sweet, I scraped mine off my cupcake. Cake itself was pretty dry.

Not impressed even a little bit!

sushi flower


Provided by Citysearch - 
Completely Overrated!

This was a total disappointment! My friends and I were in the West Village and decided to stop by and try the famous cupcakes. So glad we didn't make a special trip out here. There was very little selection (only 3 or 4 different types when I was there) and although they weren't horrible, there was absolutely nothing special about Magnolia Cupcakes. Definitely not worth the trip or the $2.75 per cupcake.



Provided by Citysearch - 

WORST CUPCAKES I'VE EVER HAD!!! I was visiting NYC and so excited to try the cupcakes at Magnolia. Bought 3 dozen to take home with me to share with friends and family. Got in the taxi, opened box, tasted one and almost spit it out. DRY, DRY, DRY and tasteless. Also, staff was rude and snooty. Such a disappointment.



Provided by Citysearch - 
SO disappointed!!

Been trying to get to Magnolia for months...finally went today and it was such a let down....the cupcakes were dry, DRY I tell you. The frosting on the red velvet was nice b/c it wasn't your traditional cream cheese frosting, and the cake itself was a gorgeous red, but it was not moist at all. Also tried the pistachio, and chocolate and both were very dry. So bummed- my fave is still Sprinkle's in LA, and I hear it's coming to NY so look out for that! Butter Lane's was good, Buttercup was dry, and Crumb's was decent.....! Haven't got to Bill's or Amy's yet- how are they??

tahleeya design


Provided by Citysearch - 
best cakes!!

Love this bakery.. I think its the best in Manhattan!



Provided by Citysearch - 
Yall have got to try this place!

Yall the cupcakes in this bakery are to die for! Their carrot cake is great too, and such yummy frosting!! If you have any sort of sweet tooth you need to try this place!!



Expensive, but I like em'!

These are a bit expensive, but they are GOOD. This is a nice afternoon treat after exploring the Village.



Provided by Citysearch - 
good but....

line outside the door for this place?? yes, it's good, but not that good. that proves that people follows hips places like a sheep... Maybe because i am european...



Provided by Citysearch - 

We noticed this bakery with a line out the door. We went there the following day to see what all the fuss was about. I got 2 cupcakes, spend $8 and they were TERRIBLE. Taste like you are eating pure sugar. TEAM ELENI's!!!!

Food Enthusiast


Provided by Citysearch - 

I planned on a Magnolia Red Velvet cake for my birthday, invited many people to share this ""special"" cake. What a disappointment!! The cake had NO flavor. The vanilla frosting left a greasy taste in your mouth. What a ripoff, $57, don't mind paying for a quality item, but this was not it. Not one guest asked for second piece, nor did they comment on good taste, etc. This is my second purchase, first was cupcakes as other reviews state, they were DRY and overpriced for their lacking. Overrated, hype.

Never again. If you want real Red Velvet cake, the only place to go is Cake Man Raven on Fulton St. in Bklyn.



Provided by Citysearch - 
Love it!

Cliched, but I love this place! Better than Crumbs, at least for me and my friends... With Magnolia, you'll always have a ""friend"" in NYC :-)



Provided by Citysearch - 
Awful, dry cupcake

I don't know how this bakery's cupcakes became so popular, they are awful. The cupcake is the same size as a cupcake you could bake yourself. The cake is dry and the icing is too sweet. I could buy a box cake mix and can of icing and make a much better cupcake. I wouldn't normally take the time to review something but I feel that people should know that they are being ripped off and that the product they are buying isn't even worth it.



Provided by Citysearch - 

I recently visited New York City for the 1st time. My daughter and I decided to try Magnolia. Line was out the door but it didn't take long to get inside. Very disappointed in the selection of cupcakes that they had. Red velvet was very dry and the frosting was terrible. The check out line took longer than the line to get into the place. People that got their cupcakes didn't realize that they needed to turn around and go back to the end of the next line. They just continued on to the registers much to the dismay of the ones of us who followed the correct procedure. I will never go there again.



Provided by Citysearch - 
$3.25 for their cupcake is just too much

I have been a long-time Magnolia fan, but they have definitely jumped the shark. I guess it is the ""tourist"" trade that has perverted what once was a solid, neighborhood, yummy joint. Alas.

The banana pudding is still worth the trip - and almost worth the money. But the cupcakes? No. This week I had one of what was my favorites - devils food with butter cream icing. The devil's food was sugary and not nearly as rich and chocolatey as it used to be. The butter cream was just ""ok."" And the price surprised me. $3.25? I think we were just getting over the $2.75 price. Consider - $13.00 for FOUR cupcakes. It is an outrage - plain and simple. Their newest very MEDIOCRE version of a cupcake is simple not worth the price - nor the usual aggravation of the crowd (which used to be excusable at a lower price and with a better cupcake.

You guys better check yourselves before you wreck yourselves. Seriously.



Provided by Citysearch - 
Long lines!!!

Other than waiting for 20 minutes in line at 90+ degrees weather outside (I had too -- Family from out of town were visiting me) Final product was great as always..!!



Provided by Citysearch - 
Cupcakes Still Delicious, Service still not great :(

I've been eating Magnolia cupcakes since they've opened, but had taken a 2 year or so hiatus.

I recently went back and was so happy to find them even more delicious than I'd remembered. Unfortunately, I also found the staff as un-interested to be working there as I remembered.

The drawbacks remain that the space is too cramped to shop comfortably and the staff can still have plenty of attitude - it is such a shame.

I would have loved to give this 5 stars, but Customer Service is really important to me.

Jane Marie


Provided by Citysearch - 
As played as the phrase "" Tourist Trap""

Magnolia is undoubtedly the bakery that started the cupcake trend. Although I've never been a fan of their cupcakes, I decided to give the place a try after being on hiatus since freshman year. It was the same story; these cupcakes are overly sweet and dry, with a granulated texture to the frosting. Although their ingredients are probably more natural than Crumbs (flour often yields drier products than chemicals) and their shtick less obnoxious than Baked by Melissa, Magnolia is not a winner.


Regular Hours

Extra Phones

TollFree: (855) 622-5379

Price Range
Downtown Manhattan, West Village
Other Email

Bakeries, Take Out Restaurants, Family Style Restaurants, Restaurants
Other Information

Cuisines: Family Style, Take Out, Bakeries

Cuisine: Family Style

Good For Family: Yes

Good for Kids: Yes