Joe Coffee Company

Joe Roasting is proud to bring you The Daily, a rotating cast of coffees, based on seasonality, designed to be balanced and approachable. Whether it takes shape as a blend or as a single-origin offering, this selection showcases a harmonious expression of our favorite attributes in coffee from brightness to body, sweetness to finish. Our current house selection is a single-origin from Peru.

Lovingly named for our first store in New York City, the Waverly is the vanguard of Joe. Blended to achieve a balance of body, sweetness, and acidity, no matter what the season, this espresso is perfect as a straight shot or in milk. Our most recent combo includes Colombia El Paraiso, Peru Cenfrocafe Apukuna, and Papua New Guinea Baroida Estate.

el paraiso translates to paradise and that pretty much sums up this coffee. it's the product of a 62-member association of small farmers called aprocafeq el paraiso. Located in the growing region of huila, near the municipality of tarqui, the association consists of farmers who wash and dry their coffees on their own farms using traditional methods. this coffee comes to us through virmax, the colombian export company that operates several tasting and testing labs throughout the country. they negotiate prices with producers based on quality, so every producer they work with can fetch high prices for their hard work. through a process of consultation and continuous evaluation, virmax collaborates with farmers in the name of better coffee. this regional blend is comprised of caturra and colombia varieties and is grown at 1600-2000 meters above sea level.