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Business Description
Churrascaria Plataforma is a Rodizio style restaurant. Rodizio is a method of serving meat that originated in the south of Brazil in the early 1800's. The concept is to serve a wide variety of different cuts of beef - sirloin, baby beef, top round, skirt steak, short ribs, brisket, rib eye; pork - ham, pork ribs, sausage, pork loin, suckling pig; chicken - chicken legs, chicken hearts; turkey - wrapped in bacon; lamb, fish, etc. in succession, to each diner individually right at their table. A meal typically begins with a trip to the gourmet salad bar, which features a variety of vegetables and composed salads in addition to four hot dishes. We also serve a selection of side dishes at your table. The main course, the highlight of the meal, will start when you flip your coaster-sized "chip" from the red side to the green side, signaling the meat cutters you're ready to be served. Winner of Three Consecutive NYC Health Dept "Golden Apple Award".
Hours

Regular Hours

Payment method
amex, discover, master card, visa, all major credit cards, diners club
Price Range
$$$$
Neighborhoods
Hell's Kitchen, Midtown Manhattan
AKA

Churrasaria Plataforma

Churrascaria Plataforma Brazilian Steakhouse

Plataforma Restaurant

Categories
Brazilian Restaurants, Caterers, Steak Houses, Family Style Restaurants, Latin American Restaurants, Restaurants
Other Information

Parking: Street, Validated

Wi-Fi: Free

Bike Parking: No

Attire: Casual

Cuisines: South American, Caterers, Family Style, Brazilian, Latin American, Steakhouse

Alcohol: Full Bar

Takes Reservations: Yes

Outdoor Seating: No

Specialties: Openings, Private Functions, Wine

Pets Allowed: No

COUPONS & DEALS

No coupons available

Reviews

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mik10019

10/30/2011

Provided by Citysearch - 
Overall
Liked: Food, Service, Atmosphere, Value

My family and I were walking around and found Churrascaria Plataforma.

The buffet bar was outstanding.Great variety of meats, meats are so juicy and delicious; fresh from the kitchen
one after another

Not cheap, true, but very good. The atmosphere is nice as well, perfect for guest in from out of town.

Make sure to go there hungry.

Liked: Food, Service, Atmosphere, Value

Ga

05/23/2011

Provided by Citysearch - 
Overall
Nice place, but meat wasnt all that

Although this is a really nice place, I didnt think the food was all that great. I went here for my birthday with a pretty big group of people and didnt think that the meat was too good. The service wasnt bad, I just would think twice about coming back for a few reasons. I didnt think that the servers came around to our table that much or that they paid attention to the fact that we had pretty big table. They didnt come around to all of us and it wasnt at the same time. Also, I've been to other Churrascaria's and, in comparison, I was not really impressed with the food here. The meat wasnt that great and I feel like you're paying more for it being a nice place than for the service or food. I wouldnt tell people not to come here, just that it's not the best.

gump262

04/12/2011

Provided by Citysearch - 
Overall
Excellent food and even better service

What a great time. The variety of meats was unbelieivable. The service staff was friendly and very attentive. The buffet bar was outstanding. All in all a terrific meal ! I took my 16 yr son here before a concert at MSG. I expect he will never forget the awesome experience. NICE !
It was not inexpensive but was def worth it !

wunten

11/16/2010

Overall
Arguably the best Brazilian BBQ in NYC

This was an amazing feast. Bring your appetite and checkbook, and plan on a 3 hour meal.

DJTonya

08/31/2010

Provided by Citysearch - 
Overall
Tons of great meat!

This is not an everyday outing but it's an experience worth having. I'm lucky I was briefed on the menu and it's culture. The rare steaks pieces were superb, wine was great, and it almost felt like Frank Sinatra was going to walk in and sing for you. Old/ New New York at it's best. I've learned that the good cuts of meat tend to come later in the meal... pace yourself... please do!

Lenny88

06/14/2010

Provided by Citysearch - 
Overall
**MUST** Go to in NYC!

I went there with three other people over the weekend with my girlfriend and another couple, and everything was GREAT, people are saying that the food isn't worth it and that you are being ripped off, which is not true at all. We were seated immediately despite being 15 minutes early and were quickly greeted and served. Our plates were constantly cleared and there was never a shortage of food.

While this may not be the most authentic Brazilian food (I go there once every few years to visit family) I found that the waiters and servers were speaking Portuguese, and knew all the meats very well. Point being, the food is still amazing. To start we hit the salad bar, the selection was small but why go to a place like this for a salad bar? Shortly after we were notified that we could have as many sides as we want and given a check list. No we did not get charged extra.

If you are in NYC and are looking for a great place to dine this is the spot, great easy access from any place in the city, and its a short walk from Central Park to walk off the enormous meal!

Hiroshi Isono

04/16/2010

Provided by Citysearch - 
Overall
Love Pricy Juicy Meats

Are you super hungry? Are you a carnivore? If you nodded twice, this would be the right place for ya. Yes, it serves juicy meats. Oh my God, meats are so juicy and delicious; fresh from the kitchen one after another. Yes, they have a buffet with salad and some seafood as well. You know what I liked it a lot; especially sushi, shrimp cocktail, and super tender octopus. I ate too much to leave any room for desert, but they looked so good. This place is much better than the fancy steak houses where they charge $50 to $100 dollars a small potion of meat. After you try this place, you don't want to go back those fancy steak houses. Oh ya!

bzou

04/03/2010

Provided by Citysearch - 
Overall
The Service was terrible

So I brought my girlfriend to this place for her birthday because she loved it when we went there with a huge group for lunch; I was in a suit then. The service was alright then and the food was good too, but not exceptional. This time, however, when I went there alone with my girlfriend, I went in there jeans (her and I wanted to feel comfortable) and the waiter gave us an attitude and also walked way rudely when we tried asking questions. It made my girlfriend and I feel so uncomfortable we just left. It was the hugest disappointment. Not only did they lose a good customer who tips over 20% every time in addition to service fees, they're bad service reputation and poor waiter reputation is going to spread every time someone asks me for a recommendation. If one is going to go to this place, one might as well spend their money on baltazar where they offer A++ service and the food is much higher quality.

Meatking

08/16/2009

Provided by Citysearch - 
Overall
Service...out of this world, Food...not so much

People keep telling me this is a great Rodizio because I always rave about the Rodizio's I go to. But after visiting this place I just don't see this Rodizio being on my Top 5 list of Rodizio's. I am going to point out the right and wrongs about this place.

First of all I want to commend this place for the best service I have ever experienced at a Rodizio. The whole time I never had to ask for anything, My drink was always full, my eatting area was always cleaned (new clean plate every 10 mins). But great service comes with a big price. It's definitely one of the most expensive Rodizio I have ever been to at $60.00 per person.

Ok, now let's talk about the most important part of a Rodizio, the MEAT and food. I didn't see much variety of meats, it was the basic selection of chicken ,beef, and pork. The place lacked some variations of beef cuts and the meat was mostly cooked to medium and medium well. A lot of the Rodizio's that I have been to ask you how rare you want the meat to be, Plataforma doesn't really ask, and if you ask them to cut you a rare slice of meat, it's still medium. But the meat they use are definitely the best grade of meat you can get. Also this place isn't really creative on the ""Bacon wrap meats"" (ex. chicken wrap in bacon, turkey wrap in bacon). I have been to some places that had everything they served wrapped in bacon, it's a little excessive but you can never have too much bacon. Three things bothered me about the meat they served, first is the fact that they serve Ham as one of their meats. Ham is for breakfast not for a Rodizio, Second is that they don't have a cut of prime ribeye steak, They have a great prime rib but no prime ribeye steak, I think prime ribeye steak is one of the most delicious steaks, it's a must have at any rodizio and lastly they don't have an unique meat, for example, alligator, quill, duck, pigeon (no pigeon in NYC? come on?!?) or frog legs, something that you don't see or normally eat. i think duck would have been a nice addition to their list of meats. Enough about the meats and lets get to the other stuff. Their salad bar is definitely very very nice, good variation, some sushi, seafood and very fresh greens. some different about this place are their list of sides, you get to pick from a dozen list of sides that goes with your meats. And yes like everyone said they have a great wine list.

My rating was really based on how the meats were and it didn't stand out for me. Yes they do have a lot sides but I eatting at a Rodizio to stuff myself with sides and they do have a great wine list, but any decent red wine will do for me. Yes the service is great and the place is fancy but I am not going to a Rodizo to impress my date while I eat a few lbs of meat (oh yea that's definitely impressive). When you go to an rodizios you want to be impressive by the different cuts of meat and how well they are cooked and experience unique flavors and this place just didn't do it for me. I would give it a 4 but the price I had to pay for a place like this is kind of a let down.

note: If you want to try some great rodizios go to newark,nj.

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