In response to Cary R.'S review from the owner:I usually don't "challenge" guest's reviews, but I felt it necessary in this instance. Cary R's information is correct regarding making her appointment. She's also correct in noting the fact that she didn't make her appointment. The point she didn't make is that not only did she not make the appointment, but she didn't have the courtesy to call and cancel, or explain the situation - she just decided to "no-show, no-call". We always charge full service price in these situations. It has nothing to do with us "hurting that bad for money that they have to rip off their customers" as she states in her review. We pay our therapist to show up and perform her service. Because we care about our employees, we pay them even if the client doesn't show up. If Cary R. would have at least called and cancelled or re-scheduled, there would have been a possibility that we could have filled that spot with another guest. Because she didn't, the spot remained unbooked and we paid the therapist.Our front desk staff doesn't state "you may be charged a service fee". Our policy is clearly stated in our menu, online and over the phone. It's why we require a credit card to book appointments.I'm very happy that Cary R. at least admitted that we offered her 50% off her next service (in fact, the price we quoted her was in excess of 50% off). It was a very generous offer that we usually don't extend to guests who "no-show, no-call". This obviously was not good enough for her, causing her to post poor reviews all over the internet. I'm sure most reasonable people will agree that my response has merit.