Founded in 1986, Target Research Group that offers a range of tactical and strategic research solutions. Its capabilities include concept screening, evaluation, optimization and product testing services. The company also provides taste testing, volume forecasting, and brand equity measurement and extension solutions. Target Research Group serves clients in the legal, financial, health care, media, retail consumer packaged goods, pharmaceuticals and telecommunications industries. It offers the AdTrac Diagnostic system that evaluates the impact, persuasion and communication of advertising. The company also provides the ForeTrac, PriceTrac and BacTrac. Target Research Group additionally offers the ConTrac screening system, which measures the viability of concepts at early development stage. The company s coverage areas include the United States, Scandinavia, South America, Asia, and western and eastern Europe. Target Research Group is a part of The MVL Group.