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Rosen Kia Milwaukee

Map & Directions
(210 Reviews)

5505 S 27th St, Milwaukee, WI 53221

(414) 239-9306

Today: 9:00 am - 9:00 pm
BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

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General Info
Rosen Nissan, located in Milwaukee, is an automobile dealership that offers various types of vehicles, including cars, trucks, vans, station wagons and sport utility vehicles. Its inventory includes new Nissan and Kia vehicles, as well as an assorted selection of pre-owned models. The dealership offers a range of new Nissan models that includes the 350Z, Altima, Armada, Frontier, Maxima, Murano, Pathfinder, Quest, Rogue, Sentra, Titan, Versa S and Xterra. It also provides vehicle maintenance services that include oil changes, brake inspections, tire rotation and wheel alignment. Additionally, the dealership offers automobile loans through several lending institutions. Rosen Nissan also provides online manufacturer rebates on new purchases and servicing.
BBB Rating
BBB Rating and Accreditation information may be delayed up to a week.
BBB Accredited businesses follow the BBB Code of Business Practices and pay a fee for accreditation review and monitoring. Accreditation is not a BBB endorsement or evaluation of the business’ product quality or competency in performing services.

BBB Rating and Accreditation information may be delayed up to a week.

Regular Hours


Nissan North America
Payment method
discover, visa, mastercard
Copernicus Park
Other Emails

New Car Dealers
Other Information

Parking: Free

Wheelchair Accessible: Yes

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Oliver C.



I was at Rosen about 6 mos ago and their shop manager and his employees ripped off the valve stems of my wife's Nissan Rogue. Yes, they were corroded, but the manager was unwilling to pay for the damage he had caused, but said he could cut me a deal if I ordered new tires from them. He said he'd call me the next Monday. I never heard from him and after a few months, I called Mr. Rosen himself to plead my case. He told me they would replace the valve stems for free ($700 value) and apologized for the experience. That previous manager has since left and they have a much nicer one now. Thumbs up, Mr. Rosen and Rosen Nissan

Jarvi Y.



Eric Tharp is top of the line in sales. Not only did I get a great deal and drive away happy with a new car, he made us feel welcome with humility and humbleness. Other dealers talked you you with condescension. Rosen and it's wonderful staff make you feel like your in the driver seat before your even on a car. Thanks Eric, job well done.

Henley M.



Nothing but positive experiences every time we use Rosen. Purchased 2 new Kia's in the last year and have brought them in for service & maintenance, everything has always been top-notch. From the service department to the salespeople to the managers & finance department. Had a misunderstanding about the spare tire on the latest vehicle and Jeff Rosen personally took care to get us one at no charge. Would highly recommend to anyone.

Jennie W.



In and out in an hour, no hassles. A much better experience than I am used to. Felt very straightforward and transparent, hopefully getting service from them will be as easy as buying.

Harriett V.



A co-worker bought her car from Rosen last September and recommended I go there for the Nissan Maxima I was looking at buying. She said she had the best car buying experience she ever had. So I thought I'd check it out. I went there on a Saturday. The place was a zoo. I was approached by a sales man named Charlie Rono. He was very professional and even though he was already helping someone else, he took the time to show me a Maxima. Wow....great car. Charlie had someone appraise my trade in. While I was waiting, Mr. Rosen introduced himself and offered me a soda. When Charlie returned, he gave me a great price right away. I was prepared for some hard negotiations, but I was pleasantly surprised how easy it was to buy a car here. I picked up my new car last week. A sales manager came out to take a picture of me and my new ride. Said, I can look for it on their Facebook site. Cool I guess. Anyways, I'm very happy with my car and buying a car from Rosen Nissan was a great experience. Not really sure why there's some bad reviews on this site. Oh well, I had a great experience and will recommend these guys to friends and family.

Bob C.



Nash Colon is the greatest! He took the time to explain the entire vehicle to me and was very patient answering my questions. I always thought that buying a car was going to be a huge hassle for me but Nash truly impressed me with his skills. I highly recommend Nash to my family and friends. Very happy with my new 2016 KIA Soul!

Liya M.



Like most people today, I used the internet to buy my new car. Wow...what an experience. Two of the Nissan dealers I contacted played so many games with me. First telling me a price that got me in only to find that it was over a thousands dollars more when I walked in. The other told me that the color I wanted was available and then was told it wasn't when I went to the dealership. Only Rosen Nissan gave me the price I wanted and played absolutely no games when I came in. My salesman, Kevin Berger not only responded to my email right away, he also gave me the best deal. They had the car in the color I wanted. Plus even the owner came out and personally thanked me for buying a car. How cool is that? I'm very happy with my car and with brand new Nissan Rogue. So happy that my brother also went to Rosen to buy his Kia Forte. I wouldn't hesitate to recommend Rosen. Go check them out for your next car.

Antonia W.



Always an enjoyable experience shopping for cars and receiving service at Rosen Nissan Kia. Josh Bohlman is my go to guy. He goes above and beyond to make sure your sale is smooth and easy! Cannot wait to do business again in the future.

Blythe O.



So this is the second car that we have leased from Jeff Rosen and Rosen Nissan in Milwaukee. First off, we love our Murano, thanks Jeff for the great deal! Secondly we love our salesperson Anthony Weide he is fantastic. He was very knowledgeable about the product and made us feel right at home. Anthony was honest, fun and extremely helpful. He made everything very easy. He is the best!! He explained to us how long the process will take and a hour and a half later we were taking a picture and driving home in our new car. He took the time to show us every feature and option on the car before we left, which we really appreciated. I have sent several friends and coworkers to Rosen and specially to see Anthony for their new cars and I will be going back there when my current lease is up.

Olly G.



We are not the typical new car shoppers. In fact, my husband and I have now purchased 5 new cars over the past 4 years. We purchased 3 Nissans from Rosen Nissan and had fine experiences every time. For our most recent purchase, we decided to go with Mazda. After doing exhaustive research and negotiations with 3 different local car dealers and getting completely jagged around by every one of them (from being handed off to 4 different sales guys and not getting called back from any one of them, all the way to a dealer changing out a car to a less expensive model mid-way in negotiations without telling us). We were ready to give up. While on Edmunds, a pop-up box for Rosen Mazda in Waukegan jumped out at me. My husband immediately called Jeff Rosen to see if he could help us out. Because it was across state lines, he was unable to, however, since Rosen is an affiliated group, he offered to arrange the deal. We told him the best price we had been quoted AND our pricing goal. Within an hour, Jeff had called Waukegan, located the vehicles we wanted and called us back- beating OUR pricing goal by $250. We drove the hour and 15 minutes to Waukegan and our cars were waiting, shining and ready to go. We went smoothly through the finance process... were treated respectfully and the deal was exactly as Jeff said it would be. I can't say buying a car is ever a completely pleasurable experience. By nature of the process, it can be humbling and frustrating. Jeff Rosen really cares about clients- and wants the car buying experience to be fair and a good one. His passion trickles down to his staff members- who obviously share the same good for great service. We were no one to him- one of so many who buy cars from his dealership. But he took the time to listen to our dilemma and find a solution- and do it personally. That means a lot to us. We are thrilled with our cars and we are now Rosen customers for life. BTW- we have also serviced all of our vehicles through Rosen- and the service department has been just as exceptional to deal with as Jeff was. I would recommend the Rosen family of dealerships to anyone.

Loui S.



I have nothing but wonderful things to say about this dealership. I started coming here to get oil changes for my Kia Forte. The two gentlemen that work on the Kia side had always been so warm and welcoming. I always felt as though they appreciated my business, and whenever I asked Chris a question, I believed I was getting a truthful answer. The Kia service side was the reason I decided to purchase my car at Rosen. I set up a meeting with Madelyn and looked a few cars. I decided on another Kia, and could never be happier. Madelyn made me fell comfortable, was knowledgeable and extremely helpful. Even signing the paperwork with their finance team was more than I ever expected. Kathryn was awesome, she was honest, and went over the detail line by line. My first car purchase (from a different dealership) was a nightmare. I cannot speak about anyone else's experiences, but unless I purchase something other than a Kia, I will NEVER purchase a car from another dealership.

Kerys H.



Very good job. Explained the financing options, the vehicle's features and any other questions we had . . .

Jadira G.



Service is awesome! Great guys to work with. Respectable dealership. Highly recommend them!!! !

Stephen M.



Eric Tharp was excellent -- he catered to my needs (currently disabled/recovering) and he managed to get all my paperwork/application done in a speedy process so that I could come in and be out within an hour. The finance manager who also assisted us was very efficient as well.

Coren A.



Jeff Rosen and Sherri foot did a great job finding me the right car for the best price. Best dealership i ever been to!

Alm D.



I just bought a KIA Optima from Rosen and the experience was excellent. Prior to coming to Rosen I stopped at over 10 different car dealers. Some of the sales people I encountered were pleasant while most were aggressive, arrogant, and/or negative. I was initially excited about buying a car, but was beginning to get very frustrated with the process. Then I stopped at Rosen and was fortunate to work with Dan Dotzler. Dan was very professional and he showed me all the different models. He was aware that I was looking at other manufacturers. He sold me on the Kia Optima based on its features without being negative toward the competitors. He followed up appropriately and was patient as I stopped by 3 times before purchasing. Being a technology person, I had a lot of questions regarding the NAV, radio, etc. and Dan was able to answer all my questions. I also appreciate the honest internet quote provided by Dan. I requested internet quotes from 4 other KIA dealerships and they either would not give a quote without me coming to the dealership or they provided an unrealistic low quote applying all available rebates even though I did not qualify for them (i.e. military rebate). Overall it was great experience with Dan. I will definitely tell those I know who are looking to purchase a new vehicle about Dan and Rosen. They really have the sales process down right.

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