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Goben Cars

Map & Directions
(5 Reviews)

1415 Pflaum Rd, Madison, WI 53716

(608) 216-0500

Today: 9:00 am - 8:00 pm
Tomorrow: 9:00 am - 8:00 pm
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General Info
About Goben Used Cars The Goben Family has been in the automotive business for more than 30 years. We welcome you to our new location in Madison. Our dealership has a massive selection of quality pre-owned cars, trucks, and vans. Domestic and Import vehicles are all available.

Regular Hours

Used Car Dealers, Auto Repair & Service, New Car Dealers


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Scott went above and beyond to find just the car I wanted... and then he went one year newer, 20,000 miles less than I asked for and stayed in our budget. He went the extra mile to install a remote start and get the car waxed at no extra fee. Quinn was patient with us "old folks" explaining all the new electronics built in and helping us. I'll go back to Goben Middleton for my next trade in.




I had just been in a recent accident this summer coming home from work. My car was totaled in the crash. Goben Cars had really great prices for Ford Fusions the day I went to pick out the car of my choice. I wanted a safe car, because I know I'll be nervous driving back to college this fall. Also, I've heard the Fusions are really safe and a great car that is a nice size. The person who helped me pick out the car of my choice was very helpful and informative. I love the car, and I think anyone will love the cars there and the people who are willing to help make the right purchase. Go to Goben Cars.



Lifetime customer

My parents had been driving this nasty old suburban around for years. Buying a car is like THE scariest thing for them!! They had been looking at various places but just couldn't find the perfect car or a good trade in price for their suburban. When they stopped at Goben they met with Quinn, he took such great care of them. He spent a lot if time with them and was never the least bit pushy. Their manager was extremely helpful as well. My parents finally went with a barely used Yukon and were able to get a really good price on their trade-in. They haven't had any issues and are very impressed w/ it, especially w/ the gas mileage compared to their old clunker. I will definitely be back for my next car purchase, Thanks guys!




Bought a car from Big Matt. Very happy with my Fusion. He went above and beyond to get me a good deal. Very happy with my interest rate as well. Have not any issues with the car. Would buy from again.



I am suspecting these other re...

I have a hard time believing these negative reviews. I suspect some may be from the competition and perhaps others from unreasonable customers? I have had nothing but the best experience from Goben Cars. I typically go through several cars each year or so and now buy all of them through Goben. I am a bargain hunter and they consistently have the best prices. They have always gone above and beyond with any issues on vehicles within the warranty period and have provided nothing but the best service outside of the warranty period. If it wasn't something they could fix themselves they always pointed me in the right direction or found the best on price on parts needed. Not to say I've had a lot of problems with the vehicles I've purchased from them - because I haven't. However, vehicles are bound to have problems, even new ones. I highly recommend Goben Cars if you can look past the lack of mega dealer facilities etc and realize that, instead, they pass the savings on to you as a consumer.