Effective Teleservices, now known as Etech, is a full-service, on-demand call center that delivers inbound, outbound and integrated e-commerce support services. Its inbound services include customer sales, such as acquisition, upselling, cross-selling, lead generation and win-back; customer care; order provisioning; seminar registration; third-party verification; multilingual support; and business-to-business solutions. Additionally, Etech provides lead and order management and appointment setting services. It also offers quality assurance services that include live and remote monitoring, standards compliance, rewards and recognition and skills evaluation. Etech maintains a location in Lufkin, Texas.