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Simply Great Sushi

Business Description
We are fanatical in delivering the highest quality sushi experience, consistently, for people who really love sushi. To accomplish that takes an insane commitment to perfection, whether it is being first in line when the fish market opens at 6 a.m., or spending more than $50,000 in pursuit of a $250 rice cooker. The art of sushi starts with selection. It takes months to learn the knife skills required to slice sushi behind a countertop. At least a year to learn how to break down and butcher a fish. Years and years to decipher the secrets of aging fish. And a lifetime to master the art of selecting the perfect fish for sushi. Every piece of sushi we serve— whether it comes from a 150-pound big eye tuna or a two-pound snapper—is selected for us, by us. Each fish is different, but we are always looking for the highest quality, whether it is color, fat content, size, freshness and how the fish was handled after it was caught. When it comes to quality fish, there is no compromise.
Hours

Regular Hours

Services/Products
Sushi, Sashimi + Edamame, Rolls
Payment method
all major credit cards, amex, discover, visa, mastercard
Price Range
$$$
Neighborhoods
Brentwood, West Los Angeles
Amenities
We are working with three third-party delivery services — Postmates, DoorDash, and OrderAhead— to bring the experience of SUGARFISH directly to your door.
AKA

Sugarfish by Sushi Nozawa

Categories
Sushi Bars, Japanese Restaurants, Asian Restaurants, Family Style Restaurants, Seafood Restaurants, Restaurants
Other Information

Good For Family: Yes

Good For Groups: Yes

Parking: Lot, Self, On Site, Free

Cuisines: Japanese, Asian, Family Style, Sushi, Seafood

Alcohol: No

Good for Kids: Yes

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Reviews

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06/12/2014

Overall
Good tasty sushi!

My girlfriend and i had the Nozawa taste me option and it was delicious! Most of the sushi comes with the sauce already on the sushi and you use soy sauce on ones that don't. Some of the sauces are quite unique and may not be for everyone. The rice was melt in mouth perfect and fish super fresh and buttery. I like more of a traditional sushi but sugar fish definitely worth a try.

06/12/2014

Overall
Delicious Sushi

My boyfriend and I tried the Nozawa set and the sushi was delicious. The sushi was fresh and everything melt in your mouth! I minuses one star because I felt majority of the option was covered in sauce so it was difficult to taste the fish itself. The wait was not too long since we came before the dinner rush and the service was good.

06/14/2012

Provided by Citysearch - 
Overall
Editorial review from Citysearch

good fish and great vibe but not worth the wait. they don't take reservations.

12/06/2011

Provided by Citysearch - 
Overall
love this place!

the food here is so good. the sushi is fresh and amazing! The people who work here are friendly, helpful and attentive.
I have always been happy and so has my belly when leaving here!

08/18/2010

Provided by Citysearch - 
Overall
Never go back again

We have not done the San Vicente joint but we have tried the one in the Marina. This place is a stone rip off. The room is cool and the help is OK. The fish has been precut some place else and they then have a untrained Sushi guy putting it together in the back. It was OK but nothing special and thought it was over priced as there are any number of Sushi places on the West Side that are better and often less expensive.

But mostly I objected to the fact that they added I think an 18% tip on the total bill including the tax. We were only two people. In all my years as a Restaurant worker, owner and patron I have never seen a tip added on for such a small party. Besides I never tip on the tax

But then I am jaded as we use to have Masa take care of us at Ginza Sushiko. Also the guys at the Hump.

I know if I can't say anything nice I shouldn't say anything at all but I just could not help myself, Frank Soracco

06/02/2010

Provided by Citysearch - 
Overall
Delicious Sushi!

I absolutely loved this sushi place! I heard a lot of good things about this japanese restaurant and I decided to finally check it out tonight and I must say I was not disappointed at all. I ordered the Nozawa special on their menu and every single sushi was fresh, delicious and melted in my mouth. The price was quite reasonable for the amount of pieces they served me.
The staff was very professional and super friendly. The only negative thing I would say is that it was crowded and a bit loud but my friend who has been there several times said that usually it is not that busy,

01/28/2010

Provided by Citysearch - 
Overall
Sushi Heaven

I have been trying to find the ""best"" sushi on the west side, and I have to look no further. I followed everyone's advice and ordered the Trust Me Light- and have never had fresher fish. But make sure to get the crab hand roll- to die for. The fish is served on warm, sweet sticky rice and the fish melts in your mouth. Parking is validated for first 2 hours and service was spot on. All in all, a wonderful dinner.

01/09/2010

Provided by Citysearch - 
Overall
Overrated at best

After reading so many rave reviews my wife and I ventured a trip with my parents who were in town visiting. Overall - service was decent though they stopped explaining what we were being served after the first course of the Nozawa version of the ""Trust"" concept. Speaking of the ""Trust"" concept - it seems to be a commercialized version of the original intent of the 'omakase' tradition of putting yourself in the chef's hands. Instead of a custom designed menu from a sushi master built to order it has been reduced to a set menu with little change from day to day or even week to week.

While I did enjoy the unique combination of ponzu sauce with sushi that stylized many of our nori - over time it got a little old and did not effectively mask the sub-standard quality of the fish served. Additionally, my parents and wife noticed a fishy smell upon entering the restaurant.

Overall, I would rather go to nearby Sakura on Centinela which provides much higher quality product and larger selection though is slightly more expensive. However, if you are not big on raw fish and prefer sushi styles that are more about the sauce and the rice than what's served on top of it then sugarFISH is probably a better choice.

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