I lived in the same house in east Long Beach for 40 years. There are plenty of grocery stores in the area including Ralph's, Stater Bros., Vons etc. But when they put in this Pavilions I was hooked. Although it's a big store, there is something very "homey" about it. For whatever reason I find it a store where I know where everything is. I can do all of my shopping there, or if I just want one or two items, I know exactly where they are and can get in and out quickly. Plus you get $$ off for gas the more you shop there. It's a win-win and hands down my favorite grocery store.