The best color for your sign is going to depend on what you are trying to convey and the overall style of the sign. Color contrast, for enhanced readability, might be most important in catching the eye of the consumer. Color combinations, like black and yellow or red and yellow or red and white, can make your lettering really pop. Beware of using “trendy” colors that might go out of style. White backgrounds provide the most options, allowing the color of the text to really pop, whereas black can provide the same pop, but with a different tone. Or, you can go with your favorite colors. While there is no best color, there are combinations that can maximize your text and message visibility, and certain combinations can be seen better from farther away - typically dark colors on light backgrounds.