Rural King locations carry a mix of items that includes livestock feed, farm equipment parts, lawn mowers, work wear, fashion clothing, house wares and toys. The stores also carry a line of automotive parts that include air compressors, batteries, car care products, electronics, fluids, tires and trailer accessories. Rural King was established in Mattoon, Ill., in 1960. The company has more than 34 store locations in Illinois, Tennessee, Ohio, Michigan, Kentucky and Indiana. The company also sells and provides customer service through its Web site. Rural King has a location in Lafayette, Ind.