Alaska Seafood Marketing Institute is a marketing organization. It is a public-private partnership between the State of Alaska and the Alaska seafood industry established to foster economic development of a renewable natural resource. The firm has partnerships with retail grocers, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools, and the media. It conducts consumer campaigns, public relations and advertising activities, and aligns with industry efforts for maximum effectiveness. Alaska Seafood Marketing Institute also functions as a brand manager of the Alaska Seafood family of brands.