on kids' birthday month, if you sign up, your kid gets a birthday card and can go to the store and get some special treatment. A balloon, a photo and a $3 gift card, not much, but my kids love it.
I think this store has something for every kid, regardless of age. The prices can be high but the quality of the toys is remarkable and the selection is wide.I shop here often for the grandkids.
They always have great sales. Somethings always on clearence and it's usually something me kids want.