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J. Nicholson, Inc.

Women's Clothing


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Kelsey P.



This was honestly the worst experience ever! There was one girl Autumn who helped my sister look for a dress and she was pretty decent, but then there was an older lady who was extremely rude and just flat out annoying. She made many rude comments such as " are you sure you wanna try this one on its over 1000" or " that's the first dress that I actually like on you". Overall, awful experience, and we were just ready to get out of there! Would not recommend going here.

Lauren P.



EXTREAMLY RUDE! I tried on a dress that clearly did not fit, but the owner insisted on zipping it up anyways. The zipper broke open and the woman became very mean and short with me. When I tried to try on another dress the woman sarcastically told me not to zip it up. I did not buy the dress and when I walked out of the store I did not even get a "have a good day"....will never go back there again.



Will NOT be spending my money here!

The owner so rude to me! I will not be buying my daughters prom dress here!!!

Susan S.



Don't listen to zoe.watkins3. She works there. Nightmare of an experience. Jean Nicholson thinks she is all of that and a bag of chips- she acts like the world owes her a favor. In reality, she is just a mean, snotty, stuck-up ugly bully who cheats people out of their money. Don't waste your time coming here, because she'll belittle you and scoff at you the entire time. My whole time was miserable. The only people she cares about are the "wealthy" families in Jacksonville (aka the ones that are the rudest to everyone else just like her).


I tried to get my prom dress here last year. First of all, the owner, Jean, is the rudest woman you will ever meet. She is extremely pushy, refuses to let you look at the dresses on your own, and won't let you choose the ones you actually like. She's classless and thinks she's better than everyone else. She scoffed when I told her I wanted a dress under $300. She acted like I was the scum of the earth until I told her I was the lead in my high school musical- only then did she begin to treat me like I was "somebody". I was a size 8 and she told me none of the size 8 dresses would look good on me and that I needed to look in the size 10's. Talk about inappropriate. I tried on one dress that was nice and she said "That's your dress! Let's ring it up!" It was $500 and I refused, so she tried to bait me by telling me if I bought it, she would give me a free photoshoot to represent her business. In order to leave, I had to lie and say I was going to get money for the dress and coming right back. Instead, I went to Classics and found my dress- with friendly service and a negotiable price. Do not give such a rude woman your business. NOT WORTH YOUR TIME.

Never ever go their! The owner...

Never ever go their! The owner is mean,abusive, and downright unprofessional to say the least.She did call the cops on me and called me several names and said i should be shopping at walmart because i was a low class *****!



This place is the absolute wor...

This place is the absolute worst place I HAVE EVER been shopping for any type of merchandise! The owner is a HORRIBLE person, I have never in my life encountered someone so unprofessional. I have no idea how she has stayed in business for "30 years" other then there is no competition so girls really have no other options. I bought a dress for my husbands USMC ball from here under the conditions that a flaw would be fixed. Well apparently the flaw could not be fix, when they called to let me know this they also said they had already ordered a new dress because the first one got ruined in the process of fixing it. When I went in to try the new one on it had the same flaw so I said if it can not be fixed then I do not want it because I only bought it because the owner said it would be fixed. Well long story short they tried to fix it, I got it home and it LOOKED CHEAP! So when I took it back in to explain the situation and that at this point (2 weeks till I had to wear it) I just wanted a refund or the dress to be returned to its original form. The owner would not do either! she was only offering a store credit after telling me I needed to leave because she "could not deal with this due to her blood pressure" after telling her repeatedly I did not want a store credit she threw he pen down on the counter and said and I quote "okay, okay SHUT THE F UP, and I mean it DO NOT SAY ANOTHER WORD" this is not even the tip of the ice burg she continued to talk down to me and cuss and even tried to turn everything that she was doing to me on me, she finally agreed to give me a refund and when she did she charged my card $2016 instead of canceling it because she "didn't know how" she put it through, thank goodness it did not go through, and then after she processed the refund she threw my card at me and then threw my dress bag at me. I never in my life have been treated so poorly by anyone let alone an owner of a company! I will never go back to this place! This lady is crazy and does not deserve to be in business if she can be so disrespectful to her customers! She is a bully, she uses that in her selling tactics by pushing girls into sales and she tried to use it on me when she did not get her way. The owner is probably a 58 year old women and she acted like a 5 year old who did not get her way. Save yourself the stress and DO NOT GO HERE!!! IF I COULD GIVE HER NEGATIVE STARS I WOULD!!!!!



My daughter and her friend wen...

My daughter and her friend went in at closing and instead of saying we are closed come back Monday, she allowed them to stay. Then she ridiculed my daughters friend for the amount of money she had to spend and when she didn't buy the dress the owner called them a very ugly name to her staff as they left the store. I would NEVER recommend this store for anything! The owner is EXTREMELY RUDE with no people skills whatsoever!!!! One star is the lowest rating and that's too high! (This site wouldn't allow me to write the words she used to my daughter and her friend, how sad for her)



BEST PLACE TO GO if looking fo...

BEST PLACE TO GO if looking for a great formal or semi-formal dress!!!! DO NOT listen to any negative reviews. The owner is one of a kind, and will make sure you look your absolute best for whatever occasion you are shopping for! J. Nicholson has an amazing selection of dresses, shoes, and jewelry! The owner has been in business for almost 30 years, so she obviously knows what she is doing. The merchandise is incredible always in style and handpicked by the owner and manager. If you want a $99 dollar dress then head on over to the JC Penny because you won t find it here. There is nothing but top quality merchandise, and excellent customer service. They are honest, and know what they are talking about. There is something for EVERYONE at this store. Whether you are looking for a dress for the prom, marine corp ball or any other formal or semi-formal event one thing is for sure, if you go to J. Nicholson you will without a doubt leave with the perfect dress. You will walk out of here looking like a million bucks!

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