It is obvious that the produce comes from local farms. When a product is in season it seems to be picked at the peak of ripeness and priced VERY reasonably. We usually buy more items than we originally intended because we are always surprised with some special item or deal: bacalao, jalapeños, dried fruits, etc. When we go shopping for fruit and vegetables this is our first stop. Since they opened last year, we have been eating a lot more fruits and vegetables!