Epsilon Data Management is a full-service marketing company that provides a variety of online and offline solutions. It is comprised of Purple@Epsilon, Marketing Technology and Data Services divisions. The company offers client-centric services and helps companies to understand, manage, measure and optimize customer relationships. Established in 1969, Epsilon Data Management operates through more than 1,800 associates. The company provides a variety of solutions, such as strategic consulting, database and loyalty technology, proprietary data and predictive modeling services. It also offers creative and interactive services, including brand and promotional development, Web design and development, e-mail deployment, search engine optimization and direct mail production solutions. The company s clients include Barnes and Noble, large Electronics Retailer, Walter Drake and Northwest Airlines. Epsilon Data Management is a subsidiary of Alliance Data Systems, which is one of the leading providers of transaction, credit and marketing services in the United States. It serves the retail, petroleum, utility, financial services, health care, marketing, telecommunication and hospitality industries.