Brady Risk Management Incorporated is a financial Risk Management Firm specializing in the restaurant and hospitality industries. The firm was incorporated in 1995 by Sean Brady whose background consists of financial and reinsurance disciplines. At the time, Mr. Brady recognized a number of opportunities within the restaurant and hospitality industries. His vision was to apply many of the same marketing, financial and reinsurance approaches that he had learned and developed while working for Merrill Lynch and Prudential Bache Capital markets, as well as Brady & Co., N.A, a managing general agency for AIG which he sold in 1995. The company philosophy is to look at every challenge and account and dare to say, What if? There are thousands of insurance brokerage firms on the street today and most of the top players all have access to the same markets and products. Brady Risk Management, however, has the ability to review the facts and unique aspects of a particular account, then apply the knowledge and experience of multiple disciplines and come up with a different approach or say, "What if we looked at it this way and did that?" That is what makes Brady Risk Management different and unique in this very difficult and competitive market, and the reason for the firm's success.