La Subasta is a weekly publication with more than 300,000 readers in Houston and Dallas. It serves as a link between advertisers and buyers. Operational for over 25 years, the publication connects readers with businesses, products and services. La Subasta helps advertisers in publishing messages for individuals and families that are related to shopping venues and methods. It features a specialized advertising section for various professionals, including lawyers, doctors, dentists and paralegals. The publication also offers sections related to automobiles, travel, entertainment and insurance services. La Subasta provides space for publishing classified advertisements related to sales and purchase transactions. In addition, it features columns for publishing employment openings, as well as offers personal classifieds that include horoscopes and fortune descriptions. The publication is accessible in supermarkets, convenience and retail stores, restaurants and public buildings. La Subasta maintains one of its locations in Houston and distributes approximately 165,000 copies every week.